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RILA (Retail Industry Leaders Association) and ³ÉÈËVRÊÓƵ have invited universities from around the world to join the Challenge. Each participating university can select 1-2 student teams under the guidance of a relevant faculty advisor. These teams will be charged with finding solutions to accelerate young consumers’ participation in scalable circular economies for retail and consumer products.

The 2018 GRC uniquely mixed 25 undergraduate and graduate level student teams who were mentored each week by retail experts from Aldo, IKEA, Oxford Properties, Closed Loop Partners, Canadian Tire, and Cirkla Modo.