Planogram optimization
Speaker: Zahra Jalali, PhD student (supervised by Maxime Cohen and Mehmet Gumus)
Efficient planograms can provide retailers with a competitive edge. To optimize planograms, retailers need to know how the product locations can affect sales. This research aims to estimate this effect using a field experiment and then proposes a model to optimize the planogram for the retailers.
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This talk is one of a series of three exciting presentations given by graduate students as part of their research work at the retail innovation lab, in partnership with Couche-Tard. They will be presenting an overview of their research projects, study objectives, challenges faced, results, and their real-world application in retail. Representatives of the relevant business units from Couche-Tard will also be present.
