*CONTEST IS NOW CLOSED*
To celebrate International Translation Day (Sept. 30), we鈥檝e come up with a transcreation challenge for you.
What鈥檚 transcreation, you ask? It鈥檚 the art of creatively translating marketing materials from one language to another. And it鈥檚 also the focus of three new courses offered as part of our FR-EN, EN-FR and EN-ES translation certificates.
So鈥� time to get your transcreative juices flowing! Read the 鈥渃lient brief鈥� below and email your best suggestion to translation.scs [at] mcgill.ca by October 7听(including your full name and a phone number where we can reach you during the day).
We will award a $25 bookstore gift card to the winning entry for each language pair.
FR-EN
Une petite cha卯ne de stations-service qu茅b茅coise 茅largit son offre pour y ajouter un vaste 茅ventail d鈥檃rticles de premi猫re n茅cessit茅. 芦 D茅pannez-vous chez nous! 禄, le slogan destin茅 aux m茅dias sociaux et 脿 la campagne publicitaire en ligne pour annoncer cette toute nouvelle strat茅gie, a 茅t茅 test茅 aupr猫s de la client猫le francophone. La cha卯ne souhaite maintenant cr茅er du mat茅riel publicitaire pour Facebook, Instagram et Google Ads. La version anglaise appara卯tra en plus petits caract猫res sous le slogan fran莽ais.
听
EN-FR
A Canadian distributor of eco-friendly products (batteries, lightbulbs, plumbing fixtures, etc.) has created a series of in-store displays for hardware retailers. The theme is The True North, Strong and Green. The central visual is a green maple leaf. They鈥檇 now like to create a French version for the Quebec market.
听
EN-ES
An American manufacturer of residential and commercial doors has come up with a somewhat racy and attention-getting slogan for all their marketing collateral. It centres around a prim elderly woman holding her hand against her cheek and looking shocked, along with the words SHUT THE FR*NT DOOR in big, bold lettering. They鈥檇 like to expand this campaign into Spanish to strengthen their brand and boost their sales in Central and South America.