Certificat de perfectionnement professionnel en marketing num茅rique et publicit茅

脌 propos de ce certificat de perfectionnement professionnel

CEU/PDU

Ce programme de certificat de perfectionnement professionnel en marketing num茅rique et publicit茅, non assorti d鈥檜nit茅s, permet aux 茅tudiants d鈥檃cqu茅rir les connaissances et les comp茅tences de marketing num茅rique les plus recherch茅es, pour qui souhaite continuer de se d茅marquer sur le march茅 d鈥檃ujourd鈥檋ui. Ce programme porte sur les fondements, outils et technologies du marketing num茅rique, le marketing de contenu, la cr茅ation de contenu visuel, le r茅f茅rencement payant et la publicit茅 sur les r茅seaux sociaux, et l鈥檃pplication de strat茅gies de marketing num茅rique d鈥檃vant-garde qui permettront aux entreprises d鈥檃tteindre leurs objectifs.

Il est offert en anglais et doit 锚tre termin茅 en deux ans.

Crit猫res d'admission

Les candidats doivent 锚tre titulaires :

d鈥檜n baccalaur茅at dans n鈥檌mporte quel domaine.

Les candidats sans baccalaur茅at doivent avoir un minimum de deux ann茅es d鈥檈xp茅rience professionnelle pertinente et soumettre :

leur CV;
une copie des relev茅s de notes du plus haut niveau de scolarit茅 atteint.

Frais de scolarit茅

Pour une liste compl猫te des frais de cours, veuillez consulter la page des frais de cours des certificats de d茅veloppement professionnel.

Note: Program Fee includes admission fee, all course materials, coffee/tea breaks daily, as well as some breakfasts and lunches during the classroom course. Program fees do not include airfare, hotel accommodation, dinners and incidental expenses (such as telephone, laundry, room service).

Droits de scolarit茅

Vous trouverez toute l鈥檌nformation sur les droits de scolarit茅 et les autres frais pour ce programme, notamment pour les formules 脿 temps partiel et 脿 temps plein, 脿 l鈥檃dresse mcgill.ca/continuingstudies/fr/certificats-de-perfectionnement-professionnel-frais-de-cours.

Aide financi猫re et bourses

Comme les programmes de certificat de perfectionnement professionnel ne donnent pas droit 脿 des unit茅s, ils ne sont pas admissibles 脿 l鈥檃ide financi猫re ni aux bourses comme ceux du programme de pr锚ts et bourses (Aide financi猫re aux 茅tudes) du Qu茅bec.

Veuillez aussi noter que des re莽us fiscaux officiels (formulaire听T2202A et relev茅听8) peuvent 锚tre fournis pour les droits de scolarit茅 associ茅s aux cours de ces programmes.

S'inscrire pour un cours individuel

Vous pouvez vous inscrire 脿 des cours individuels, mais vous devez satisfaire les crit猫res d鈥檃dmission du programme et 锚tre admis au programme. Pour plus d'information, veuillez composer le 514-398-5454 ou envoyer un courriel 脿 pd.conted@mcgill.ca.

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Vid茅os r茅centes

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Cours et ateliers

Non-Credit Courses

Cours obligatoires

YCBS 111 Content Marketing (5.0 CEUs)

Strategies and tactics involved in building an effective digital content marketing strategy. Research and evaluation of an organization鈥檚 web presence. Development and implementation of content strategy across relevant platforms, and measurement of the efficacy of the tactics chosen. Creation of digital content in the voice of a brand, for each digital platform on which that brand must communicate, including email and text.

YCBS 281 Digital Marketing Fundamentals (4.0 CEUs)

Overview of foundational digital marketing concepts and strategies; role of digital marketing in an organization; key features, benefits, risks, and audiences of current digital platforms and tools; evaluation of the most appropriate platforms to achieve an organization鈥檚 business objectives; tactics for effectively reaching and engaging target audiences; introduction to evaluation of performance of digital marketing campaigns.

YCBS 282 Digital Promotion and Advertising (6.0 CEUs)

Overview of digital marketing channels and how they work together as part of a digital ecosystem including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Review of various digital advertising methods from both a technical and innovative perspective to reach a wider audience. Introduction to social media marketing, influencer marketing, display and video advertising. Digital marketing campaign measurement and analytics.

YCBS 283 Digital Marketing Strategy Capstone (6.0 CEUs)

Integration of knowledge and skills needed to develop a digital marketing strategy. Development process and key components of a strategic digital marketing plan and budget; evaluation of organization鈥檚 digital marketing maturity; alignment of organizational and digital marketing plan objectives; research, creation and management of online advertising and promotion campaigns; impact of stakeholders and partners on achieving objectives.

YCBS 284 Marketing Technologies (4.0 CEUs)

Role of technology in digital marketing and delivery of a superior customer experience; introduction to core technologies, platforms, and tools of Marketing Technology Stack; marketing and enterprise technology strategy alignment; design and functional requirements, user stories and user experience, development workflows; legacy systems; data acquisition strategies, reporting and dashboarding; system integration and maintenance.

Cours compl茅mentaires

YCBS 285 Visual Content Creation for Digital Marketing (4.0 CEUs)

Overview of visual content creation technologies, tools, and best practices for both video and still images. Visual content creation process from inception to export for digital (marketing) outputs.

YCPD 003 Agile Project Management: Practice & Certification Preparation (5.0 CEUs)

Overview of agile project management concepts, practices, processes, and methods. Agile mindset, values, ethics, and conduct. Organizational factors and implementation of agile practices. Agile Scrum framework. Agile communication, collaboration, and team coaching. Access to PMI-ACP-style exam questions to assist with preparation for the Agile Certified Practitioner (PMI-ACP)庐 examination administered by the Project Management Institute (PMI).

Contacts

D茅veloppement de carri猫re et perfectionnement professionnel

info.conted@mcgill.ca

T茅l.: +1 514-398-5454

680, rue Sherbrooke Ouest, bureau听1029 Montr茅al (Qu茅bec)听听H3A 2M7

Horaires d'ouverture

Du lundi au vendredi
de 9听h 脿 17听h

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