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Charities struggle to attract younger generations

Published: 15 November 2019

As charitable organizations across Quebec adapt to changing demographics and technologies, they are looking for new ways to connect with younger generations. ³ÉÈËVRÊÓƵ alumnus and founder and chair of Atypic, Pascal Lépine (EMBA’2012) comments on the industry’s challenges of converting younger generations to donators and the increased demand for funding transparency.

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