Chemistry and Business that are Benign by Design: Leveraging the Canadian Chemistry Industry鈥檚 Leadership in Sustainability
Fifty years ago, Rachel Carson published her bestseller, Silent Spring, and the chemical industry was changed forever. An indictment of inattention to the flow and negative consequences of synthetic chemicals in the environment, Carson鈥檚 book catalyzed the environmental movement in North America. It also undermined the public鈥檚 confidence in simple assertions of 鈥渂etter living through chemistry鈥� which, while not untrue, did not represent a full accounting of the risks and benefits of chemical technologies. The industry has been challenged to regain the public鈥檚 confidence ever since.
-Article by Steve Maguire and Stephanie Bertels
Read full article: Catalyst, Winter 2012
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