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In Henry Mintzberg鈥檚 1994 landmark book, 鈥淭he Rise and Fall of Strategic Planning,鈥� the author calls for a new method to create effective strategies. He notes that 鈥淪trategic planning isn鈥檛 strategic thinking. One is analysis, the other is synthesis.鈥�

Mintzberg draws a definitive line between those that create strategy and those that devise the plan, arguing that the two are disparate exercises. He says 鈥淩eal strategic change requires inventing new categories, not rearranging old ones.鈥� Sage wisdom from the 鈥�90s that has perhaps been forgotten by many American companies who play defense rather than offense during the economic downturn.

Read full article: , October 17, 2012