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Paladin, which licenses and sells brand-name pharmaceuticals, is on steroids, both literally and metaphorically. The company's lead product is the testosterone patch Androderm — the only one approved for men in Canada. Last year, Paladin sold $1.4 million worth, and Goodman hopes it will win the lion's share of what may soon be a $100-million market of aging baby boomers. A lawyer and graduate of the London School of Economics, [Jonathan] Goodman started Paladin in 1996 at age 28, with $1 million raised on the Vancouver Stock Exchange. Today the company has $45 million in cash, no debt, several profitable product lines, and a revenue target of $26 million for 2003. "We think we will be able to grow the business at 20% plus for the foreseeable future," he says.

Role Model: "My father. He's CEO of the third-largest generic pharmaceutical manufacturer and distributor in Canada [Pharmascience Inc.]. He started off delivering prescriptions on his bicycle when he was ten. He's been creating things ever since. I hope my legs carry me that far."

Canada's Top 40 Under 40 is a national program founded and managed by the Caldwell Partners to celebrate the leaders of today and tomorrow, and to honour Canadians who have reached a significant level of success but have not yet reached the age of 40. For more information on Caldwell Partners Top 40 Under 40 visit their .