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Desautels Professor Ken Lester was interviewed on BNN about the commodification of marijuana post-legalization. He discussed product choice, the question of how branding might be constrained by the impending legislation, and the tricky taxation line that the governments will have to trace in order to not send consumers back to the black market.

Professor Lester also referenced the fact that shares in big producers are already climbing and how 鈥渢he market is throwing money at the industry,鈥� saying that we鈥檙e still in early days, and we鈥檙e likely to see the same forces that shrunk the fields of car makers and computer companies down over time also strip away the smaller pot operations.

Watch full interview: , April 6, 2017聽