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Hosted by the Bensadoun School of Retail Management, the first-ever Retail Innovation Challenge concluded on June 21 with a ³ÉÈËVRÊÓƵ MMA student bringing home the top prize.

Bringing together 80 teams from 20 universities across Canada, the event challenged students to aid the economic recovery of small and medium businesses impacted by the COVID-19 pandemic. With a focus on the food sector, the event drew four companies from the restaurant and grocery industries.

³ÉÈËVRÊÓƵ performed well in the finals, with the grand prize going to a team comprised of five Queen’s University and ³ÉÈËVRÊÓƵ Master’s students, including Divya Jain (²Ñ²Ñ´¡â€™20).

³ÉÈËVRÊÓƵ team Business Model Streamers also took home the prize for the best undergraduate presentation.

Student leads Julie Laroche (MMA’20) and Olivia Fata (BCom’21) were involved in organizing the event and writing the cases.