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Everybody buys stuff. And in order to reach us all, advertising agencies need to be able to speak effectively to people of diverse backgrounds and beliefs. To do that effectively, an agency must be diverse itself. Dentsu Canada views diversity as an ongoing process, writes Professor Karl Moore in Forbes. The company has implemented five-pillar a diversity equity and inclusion action plan that focuses on transparency and accountability, data collection and tracking, understanding and awareness of BIPOC communities, anti-racist education, and positive client impact. All of this helps Dentsu Canada鈥檚 workforce better understand each other, but it also makes the agency better at what it does. A deeper understanding of the audience you wish to reach can help identify the message that will resonate most.

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