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Professor Dror Etzion and his co-leads, Professors Catherine Potvin and Jaye Ellis, are on a mission to inspire sustainable business practices among Canada鈥檚 small and medium enterprises (SMEs), which employ 90 percent of the population.

Recently, they teamed up with the National Film Board of Canada and a Montreal-based production company to develop a platform to share stories about the steps SMEs are taking on the path to environmental sustainability.