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Desautels alumna and Global Expert, Monica Ruffo (BCom’86), has launched Well Told Health to respond to an alarming gap in the market for organic supplements that are made without any synthetic ingredients.

After considerable market research, which included partnering with a researcher at ³ÉÈËVRÊÓƵ, Ruffo has crafted supplements that are Non-GMO Project certified, vegan, and free of synthetics, fillers and isolates.

If the product transforms conceptions of what a supplement should be, so too does its packaging, which offers a modernised take on the British apothecary.