��VR��Ƶ Desautels Faculty of Management - Marketing News

Prospect of new U.S. tariffs creates uncertainty for QC businesses

��VR��Ƶ — Fri, 15 Nov 2024 21:16:00 +0000

For Quebec businesses, Donald Trump’s planned tariffs are a source of significant uncertainty. The Federation of Quebec Chambers of Commerce nervously awaited the results of the U.S. election. With Trump proposing a 10 per cent tariff on all goods entering the United States, many Quebec businesses could be hit hard. “We are extremely dependent on the United States, and that dependence is not mutual,” says Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics.

"Twice as Nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Laundry Behaviors" named ACR Best Consumer Behavior Competitive Paper Runner-Up

��VR��Ƶ — Tue, 12 Nov 2024 15:05:28 +0000

Quick-service restaurants like St-Hubert seek to deliver value to customers

��VR��Ƶ — Tue, 22 Oct 2024 17:04:42 +0000

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. “Food price inflation has hit both grocery stores and restaurants, but it’s more noticeable in restaurants,” Associate Professor Yu Ma tells CTV News. “There is the cost of food, but also labour, taxes, and tips.

��VR��Ƶ Desautels professors and lecturers recognized at Faculty Awards

��VR��Ƶ — Fri, 24 May 2024 16:33:56 +0000

Across programs and subject areas, the ��VR��Ƶ Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

Tata Consultancy Services to grow AI and analytics capabilities in Montreal

��VR��Ƶ — Fri, 22 Mar 2024 16:43:15 +0000

Headquartered in Mumbai, the Tata Group is a multibillion-dollar conglomerate with operations in more than 100 countries. Their information technology services arm Tata Consultancy Services (TCS) is expanding its operations in Montreal. They’re investing in a state-of-the-art IT services delivery facility that will provide TCS customers with a range of technology solutions, including AI, machine learning, cloud computing, and advanced analytics.

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

��VR��Ƶ — Tue, 19 Mar 2024 15:16:26 +0000

Authors: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito

Publication: Journal of Marketing
Articles in advance — published online: August 8, 2023

Abstract:

Tip creep and tip-flation leading to a review of tipping culture in Canada

��VR��Ƶ — Thu, 14 Dec 2023 19:12:03 +0000

Tipping has gotten out of control in Canada. Not only are restaurants’ automated payment systems prompting patrons for tips of up to 30%, there are even some tip prompts at self-serve kiosks. More than half of Canadians say they’d prefer a no-tip, service-included model that ensures higher base wages for employees. For now, shoppers should be reminded that tipping is discretionary, says Associate Professor Vivek Astvansh in an article for The Conversation.

Bargain hunters beware: online deals can come with unanticipated conditions

��VR��Ƶ — Thu, 30 Nov 2023 18:22:24 +0000

Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate Professor Vivek Astvansh emphasizes the need for caution among bargain hunters to ensure they're fully informed about any unforeseen conditions.

BCom alum’s paper on the financial literacy of immigrants an FCAC finalist

��VR��Ƶ — Mon, 27 Nov 2023 16:33:59 +0000

��VR��Ƶ Desautels graduate Avneet Bhabra (BCom’23)’s research paper “23% and Counting, but Not ‘One Size Fits All’: Helping Canada’s Immigrants Strengthen Their Financial Knowledge” has been published by the Financial Consumer Agency of Canada (FCAC) on Canada.ca. Focusing on financial literacy amongst immigrants in Canada, the paper was selected as a finalist in the undergraduate category of the FCAC’s 2023 Building Better Financial Futures Challenge.

Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival

��VR��Ƶ — Wed, 23 Aug 2023 16:15:53 +0000

Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia

Publication: Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023

Abstract:

The effects of regulatory investigation, supplier defect, and product age on stock investors’ reaction to an automobile recall

��VR��Ƶ — Wed, 23 Aug 2023 16:12:44 +0000

Authors: Vivek Astvansh and Kamran Eshghi

Publication: Journal of Business Research, Volume 167, November 2023, Article 114052

Abstract:

��VR��Ƶ Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

��VR��Ƶ — Tue, 25 Jul 2023 18:47:03 +0000

Yu Ma, Associate Professor at the ��VR��Ƶ Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.

The Winner’s Curse in Dynamic Forecasting of Auction Data: Empirical Evidence from eBay

��VR��Ƶ — Thu, 13 Jul 2023 17:55:15 +0000

Authors: Ernan Haruvy, Meisam Hejazi Nia, Özalp Özer, and A. Serdar Şimşek

Publication: Manufacturing & Service Operations Management; Volume 25, Issue 3, May-June 2023, Pages 1155-1175

Scientific Evidence Production and Specialty Drug Diffusion

��VR��Ƶ — Wed, 14 Jun 2023 15:49:58 +0000

Authors: Demetrios Vakratsas and Wei-Lin Wang

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: May 9, 2023

Delve: AI-griculture, A High-Tech Approach to Decarbonizing Agricultural Food Supply Chains

��VR��Ƶ — Thu, 20 Apr 2023 19:21:59 +0000

One of the largest contributors to climate change worldwide, the agricultural food supply chain crosses international borders and reaches across industries and sectors. Reducing its environmental impact requires complex, high-tech solutions like artificial intelligence—and the people to implement them at the right time, in the right places.

��VR��Ƶ-led MiXR platform will connect Canada’s food and beverage sector

��VR��Ƶ — Wed, 29 Mar 2023 17:04:24 +0000

Thousands of restaurants and retailers across Canada sell food and beverages, and the logistics of getting these products where they need to be are complex. A new platform is using data to make it all more efficient. Led by Professor Laurette Dubé, Scientific Director of the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE), MiXR will optimize resources throughout the food and beverage sector.

Second language pedagogy project at UQO will draw on lessons from Ie-KnowledgeHub / Le projet de pédagogie des langues secondes à l'UQO s'inspirera du Ie-KnowledgeHub

��VR��Ƶ — Thu, 13 Oct 2022 14:44:49 +0000

Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers from Université du Québec en Outaouais (UQO) on a $150,000 initiative that will develop bilingual digital teaching tools for university classrooms.

Desautels’ event highlights innovative research and recognizes scholars

��VR��Ƶ — Fri, 20 May 2022 19:17:35 +0000

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.

Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.

Before jumping into the presentations, Dean Yolande Chan took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

��VR��Ƶ — Thu, 31 Mar 2022 18:56:20 +0000

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line. In new marketing research, Desautels Professor Demetrios Vakratsas explores breadth and depth in product lines to determine their role in consumer choice-making today.

Is bigger better? How the scale effect influences green purchase intention: The case of washing machine

��VR��Ƶ — Wed, 16 Mar 2022 20:25:05 +0000

Authors: Chenxuan Hou and Emine Sarigöllü

Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894

Abstract:

The Impact of Advertising Creative Strategy on Advertising Elasticity

��VR��Ƶ — Wed, 16 Mar 2022 19:23:43 +0000

Authors: Filippo Dall'Olio and Demetrios Vakratsas

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022

Abstract:

Retailers can ease customer anxiety after the pandemic changed grocery shopping

��VR��Ƶ — Tue, 02 Nov 2021 21:04:54 +0000

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.

Professor Doré awarded 2021 NSERC Discovery Grant

��VR��Ƶ — Thu, 22 Jul 2021 19:24:10 +0000

Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

��VR��Ƶ — Thu, 22 Jul 2021 18:50:00 +0000

Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant

A multi-category demand model incorporating inter-product proximity

��VR��Ƶ — Wed, 16 Jun 2021 20:33:44 +0000

Authors: Yu Ma, P.B. Seetharaman and V. Singh

Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162

Abstract:

The Dual Impact of Product Line Length on Consumer Choice

��VR��Ƶ — Wed, 16 Jun 2021 19:25:49 +0000

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?

Celebrating excellence in teaching at Desautels

��VR��Ƶ — Fri, 11 Jun 2021 15:47:29 +0000

Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.

The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at ��VR��Ƶ’s 2021 Management Convocation ceremony for their excellence in teaching.

Congratulations to the following recipients of the 2021 teaching awards!

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

��VR��Ƶ — Fri, 21 May 2021 20:42:18 +0000

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.

Factors affecting customer satisfaction on online shopping holiday

��VR��Ƶ — Wed, 24 Mar 2021 17:58:12 +0000

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü

Publication: Marketing Intelligence and Planning, Forthcoming

Abstract:

On the Reference Point Effect of Reserve and Buy It Now prices

��VR��Ƶ — Wed, 24 Mar 2021 17:32:25 +0000

Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc

Publication: Journal of Retailing, Forthcoming

Abstract:

Online shopping convenient but isolating

��VR��Ƶ — Thu, 18 Mar 2021 18:25:17 +0000

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.

For Canadian retailers, digitization is key to surviving the pandemic

��VR��Ƶ — Fri, 11 Dec 2020 18:56:41 +0000

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.

As the retail industry evolves, so too does retail education

��VR��Ƶ — Fri, 13 Nov 2020 16:24:13 +0000

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new ��VR��Ƶ-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.

Learn more

COVID-19 pandemic creates new opening for innovation in primary care

��VR��Ƶ — Thu, 12 Nov 2020 20:08:59 +0000

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the centre.

Learn more

Strengthening the economy through convergence and innovation

��VR��Ƶ — Thu, 05 Nov 2020 20:10:46 +0000

Professor Laurette Dubé joins The Future Economy to discuss how convergence and innovation can work together to build Canada’s economy.

Meet the MMR program directors

��VR��Ƶ — Wed, 14 Oct 2020 18:35:19 +0000

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at ��VR��Ƶ.

Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.

Learn more

Quebec’s new COVID-19 ad campaign exposes virus impact

��VR��Ƶ — Thu, 24 Sep 2020 19:30:06 +0000

The Quebec government is rolling out a new public health campaign featuring individuals who have first-hand experience with the severity of COVID-19. Professor Laurette Dubé comments on the polarizing responses to fear campaigns.

Toward a more resilient convergence economy

��VR��Ƶ — Fri, 04 Sep 2020 18:08:58 +0000

Contrary to the prevailing model, a convergence economy emphasizes resilience over hyper-competitiveness, writes Professor Laurette Dubé in an op-ed for the Montreal Gazette.

Delve: The Internet Effect in the Time of Coronavirus

��VR��Ƶ — Tue, 28 Apr 2020 16:14:30 +0000

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.

This article is brought to you by Delve, the official thought leadership publication of ��VR��Ƶ's Desautels Faculty of Management.

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

��VR��Ƶ — Thu, 20 Feb 2020 19:52:46 +0000

When it comes to weight loss, can another person’s success motivate our own—and does this principle apply in the workplace?

New research from Nathan Yang, Assistant Professor of Marketing at ��VR��Ƶ, and co-author Kosuke Uetake from Yale School of Management looks at how a group setting affects a person’s dieting journey and reveals potential lessons for organizations that want to motivate staff.

Star employees can be greatly motivating, but context is key.

Desautels research reveals cross-media synergy

��VR��Ƶ — Mon, 03 Feb 2020 20:57:19 +0000

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.

Learning in Retail Entry

��VR��Ƶ — Fri, 22 Nov 2019 16:24:08 +0000

Author: Nathan Yang

Publication: International Journal of Research in Marketing, Forthcoming

Abstract:

Delve: Can Club Stores Help Consumers Make Healthier Choices?

��VR��Ƶ — Tue, 29 Oct 2019 20:28:43 +0000

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.

This article is brought to you by Delve, the official thought leadership publication of ��VR��Ƶ's Desautels Faculty of Management.

2019 SSHRC Grants awarded

��VR��Ƶ — Fri, 11 Oct 2019 16:21:35 +0000

Congratulations to the Desautels professors who received 2019 SSHRC Grants.

SSHRC Insight Development Grants

Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant

��VR��Ƶ — Wed, 09 Oct 2019 20:39:34 +0000

Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant

��VR��Ƶ — Wed, 09 Oct 2019 14:37:21 +0000

Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Professor Claire Heeryung Kim awarded 2019 SSHRC Insight Development Grant

��VR��Ƶ — Wed, 09 Oct 2019 14:31:58 +0000

Claire Heeryung Kim, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Tim Horton’s Struggles to Capture U.S. Market

��VR��Ƶ — Wed, 28 Aug 2019 21:05:27 +0000

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.

Learn more

Made to break? A taxonomy of business models on product lifetime extension

��VR��Ƶ — Wed, 24 Jul 2019 15:11:47 +0000

Authors: Myriam Ertz, Sébastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin

Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880

Abstract:

Yu Ma article selected as a finalist 2019 Paul E. Green Award

��VR��Ƶ — Wed, 24 Apr 2019 15:58:56 +0000

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar, whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases” has been selected as one of four finalists for the Journal of Marketing Research’s 2019 Paul E. Green Award

The Paul E. Green Award recognizes the best article in the Journal of Marketing Research within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.

Publication: Journal of Marketing Research, Vol. 55, No. 2, April 2018

Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal

This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.

Professor Dubé awarded funding for new study

��VR��Ƶ — Tue, 16 Apr 2019 18:33:14 +0000

The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).

Does social capital moderate the association between children's emotional overeating and parental stress? A cross-sectional study of the stress-buffering hypothesis in a sample of mother-child dyads

��VR��Ƶ — Mon, 04 Mar 2019 20:17:06 +0000

Authors: Jennifer Mandelbaum, Spencer Moore, Patricia P. Silveira, Michael J. Meaney, Robert D. Levitan, and Laurette Dubé

Publication: Social Science and Medicine, Forthcoming

Abstract:

Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum

��VR��Ƶ — Mon, 04 Mar 2019 20:11:18 +0000

Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé

Publication: PLoS ONE, 14(2): February 2019, e0212290

Abstract:

Professor Yang invited to prestigious retail conference

��VR��Ƶ — Wed, 20 Feb 2019 18:42:47 +0000

Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.

Pollution avoidance and green purchase: The role of moral emotions

��VR��Ƶ — Fri, 15 Feb 2019 15:13:20 +0000

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu

Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310

Abstract:

Can Tim Hortons recapture the magic?

��VR��Ƶ — Wed, 06 Feb 2019 16:10:51 +0000

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order.

Listen to CBC radio clip (at 1:28 min)

The internet: A friend or a foe?

��VR��Ƶ — Tue, 29 Jan 2019 15:43:00 +0000

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

When advertising gets socially active

��VR��Ƶ — Mon, 21 Jan 2019 19:31:04 +0000

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

The woes of living life on social media

��VR��Ƶ — Tue, 15 Jan 2019 17:31:18 +0000

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

"And once people start posting interesting information, others are likely to follow suit in a bid to keep up with the Joneses. This creates an arms race of one-upmanship, leading to ever more upward comparisons on the Internet," he says.

How top performers propel others toward greatness

��VR��Ƶ — Tue, 09 Oct 2018 17:33:12 +0000

Forthcoming research co-authored by Professor Nathan Yang demonstrates how participants in a national diet program lost more weight when someone in their group was a standout, suggesting that exceptional performers can motivate others to reach new heights.

Synergistic, Antagonistic, and Asymmetric Media Interactions

��VR��Ƶ — Fri, 28 Sep 2018 18:24:38 +0000

Authors: Ceren Kolsarici, and Demetrios Vakratsas

Publication: Journal of Advertising, Vol. 47, No. 3, 2018

The dark side of the web revolution

��VR��Ƶ — Fri, 28 Sep 2018 16:00:33 +0000

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

Protecting positioning innovations: the emergence of non-traditional trademark registrations

��VR��Ƶ — Thu, 27 Sep 2018 13:52:48 +0000

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov

Publication: Marketing Letters, Vol. 29, No. 3, September 2018

Managing Rapid Change and Rapid-Growth in Emerging Industries

��VR��Ƶ — Wed, 05 Sep 2018 18:51:30 +0000

Authors: Hamid Etemad and Christian Keen

Publication: International Journal of Entrepreneurship and Small Business, Vol. 34, No. 4, 2018

Abstract:

Nathan Yang selected participant in joint Quebec and China seminar

��VR��Ƶ — Mon, 23 Jul 2018 16:26:08 +0000

Nathan Yang, Assistant Professor in Marketing, selected participant in joint Quebec and China seminar Big Data and Management.

As part of the collaborative agreement between the Fonds de recherche du Québec – Société et culture (FRQSC) and the National Natural Science Foundation of China (NSFC), a delegation of Québec researchers will take part in a seminar on the use of big data in management science in Nanjing, China, from September 18 to 20, 2018.

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

��VR��Ƶ — Mon, 23 Jul 2018 15:46:54 +0000

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant “An Empirical Investigation of Digital Goods Consumption and Its Impact on Word-of-Mouth Marketing”.

Myung-Soo Jo and Emine Sarigollu awarded 2018 ��VR��Ƶ Sustainability Systems Initiative New Opportunities award

��VR��Ƶ — Mon, 23 Jul 2018 15:39:35 +0000

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 ��VR��Ƶ Sustainability Systems Initiative (MSSI) New Opportunities award “From a Throwaway Society into a Sustainable Society: A Consumer Perspective”.

Myung-Soo Jo and Emine Sarigollu awarded 2018 SSHRC Insight Grant

��VR��Ƶ — Mon, 23 Jul 2018 15:35:18 +0000

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 SSHRC Insight Grant “The Demand and Supply Sides of Corruption”.

A Model of Two-Sided Costly Communication for Building New Product Category Demand

��VR��Ƶ — Mon, 23 Jul 2018 13:28:39 +0000

Authors: Michelle Y. Lu , Jiwoong Shin

Publication: Marketing Science, Vol. 37, No. 3, May-June 2018

Abstract:

When a firm introduces a radical innovation, consumers are unaware of the product’s uses and benefits. Moreover, consumers are unsure of whether they even need the product. In this situation, we consider the role of marketing communication as generating consumers’ need recognition and thus market demand for a novel product. In particular, we model marketing communication as a two-sided process that involves both firms’ and consumers’ costly efforts to transmit and assimilate a novel product concept. When the marketing communication takes on a two-sided process, we study a firm’s different information disclosure strategies for its radical innovation. We find that sharing innovation, instead of extracting a higher rent by keeping the idea secret, can be optimal. A firm may benefit from the presence of a competitor and its communication effort. The innovator can share its innovation so that competitors can also benefit, which encourages rivals to enter the market. The presence of such competition guarantees a higher surplus for consumers, which can induce greater consumer effort in a two-sided communication process. Moreover, the increased consumer effort, in turn, prompts complementarity in the communication process and lessens the potential free-riding effect in communication between firms. Additionally, it encourages the rival firm to exert more effort, especially when the role of consumers becomes more important. Sharing innovation with a rival serves as a mechanism to induce more efforts in a two-sided communication process.

A piece of Canada in a coffee cup?

��VR��Ƶ — Tue, 10 Jul 2018 17:36:40 +0000

Tim Hortons is not just a corporation, it’s a Canadian cultural icon.

But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.

Desautels and FAES interdisciplinary research with ��VR��Ƶ food startup and Montreal community organization highlighted at the 2018 Montreal Summit on Innovation (MSI)

��VR��Ƶ — Wed, 20 Jun 2018 16:10:35 +0000

Joëlle Rondeau, Research Assistant, ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE)

As part of C2 Montreal, the 2018 Montreal Summit on Innovation (MSI) showcased the social impacts of 10 collaborative research projects through an interactive circuit on May 23.

Low birth weight is associated with increased fat intake in school-aged boys

��VR��Ƶ — Mon, 04 Jun 2018 19:32:37 +0000

Authors: Adrianne R. Bischoff, André K. Portella, Catherine Paquet, Roberta Dalle Molle, Aida Faber, Narendra Arora, Robert D. Levitan, Patrícia P. Silveira and Laurette Dubé

Publication: British Journal of Nutrition, Vol. 119, No. 11, June 2018

Abstract:

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

��VR��Ƶ — Fri, 04 May 2018 17:32:16 +0000

Authors: Kosuke Uetake, Nathan Yang

Publication: Marketing Science, Forthcoming

Abstract:

We investigate the role of heterogeneous peer effects in encouraging healthy lifestyles. Our analysis revolves around one of the largest and most extensive databases about weight loss that track individual participants' meeting attendance and progress in a large national weight loss program. The main finding is that while weight loss among average performing peers has a negative effect on an individual's weight loss, the corresponding effect for the top performer among peers is positive. Furthermore, we demonstrate that our results are robust to potential issues related to selection into meetings, endogenous peer outcomes, individual unobserved heterogeneity, lagged dependent variables, and contextual effects. Ultimately, these results provide guidance about how the weight loss program should identify role models.

Taking stock of the good and the bad of living online

��VR��Ƶ — Tue, 01 May 2018 13:42:30 +0000

In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.

“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.

CSR types and the moderating role of corporate competence

��VR��Ƶ — Thu, 26 Apr 2018 17:09:03 +0000

Authors: Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube

Publication: European Journal of Marketing, Forthcoming

Abstract:

Purpose

This paper aims to investigate the impact of different types of corporate social responsibility (CSR; i.e. value-creating CSR, promotional CSR and philanthropic CSR) on consumer responses and the moderating role of corporate competence.

Takeaways from the 2018 Manulife Prize winner

��VR��Ƶ — Thu, 26 Apr 2018 16:50:15 +0000

Distinguishing between healthy living and fitness fads

At this year’s Manulife Prize ceremony, hosted at Maison Manuvie in collaboration with the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE), Manulife Prize winner Professor Jean-Pierre Després presented an overview of his research, emphasizing the prevailing gap between science and so-called healthy living practices. According to him, the difference between what we know and what we do is staggering.

Thinking critically about the age of social media

��VR��Ƶ — Wed, 25 Apr 2018 18:19:32 +0000

Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.

Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.

Watch video [as of 14:00 minutes]

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

��VR��Ƶ — Thu, 19 Apr 2018 20:46:14 +0000

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Addressing Complex Societal Problems: Enabling Multiple Dimensions of Proximity to Sustain Partnerships for Collective Impact in Quebec

��VR��Ƶ — Thu, 12 Apr 2018 16:17:28 +0000

Authors: Nii Addy and Laurette Dubé

Publication: Sustainability, Vol. 10, No. 4, April 2018

Abstract:

Growth and Learning Mechanisms in the Evolving Multilayered and Multidimensional View of International Entrepreneurship

��VR��Ƶ — Fri, 06 Apr 2018 20:05:34 +0000

Author: Hamid Etemad

Publication: Journal of International Entrepreneurship, Vol. 16, No. 1, Winter 2018

Abstract:

Internationalization pattern of creative-cultural events: Two cases from Canada

��VR��Ƶ — Tue, 03 Apr 2018 16:44:41 +0000

Authors: Hamid Etemad, Hamed Motaghi

Publication: International Business Review, March 16, 2018

Abstract:

Towards a conceptual multilayered framework of international entrepreneurship

��VR��Ƶ — Thu, 29 Mar 2018 16:56:37 +0000

Author: Hamid Etemad

Publication: Journal of International Entrepreneurship, Vol. 15, No. 3, September 2017

Abstract:

The emergence of online global market place and the multilayered view of international entrepreneurship

��VR��Ƶ — Thu, 29 Mar 2018 16:52:20 +0000

Author: Hamid Etemad

Publication: Journal of International Entrepreneurship, Vol. 15, No. 4, December 2017

Abstract:

Jean-Pierre Després wins 2018 Manulife Prize

��VR��Ƶ — Thu, 29 Mar 2018 14:13:11 +0000

$50,000 award recognizes research pioneer who screened for abdominal obesity and acted to prevent it

��VR��Ƶ annonce que le docteur Jean-Pierre Després est le lauréat 2018 du Prix Manuvie 2018 pour la promotion d’une santé active

��VR��Ƶ — Mon, 26 Mar 2018 16:06:26 +0000

Le prix, d'une valeur de 50 000 $, récompense le pionnier de la recherche pour la détection et la prévention de l'obésité abdominale

��VR��Ƶ announces Dr. Jean-Pierre Després as the 2018 Winner of the Manulife Prize for the Promotion of Active Health

��VR��Ƶ — Mon, 26 Mar 2018 16:05:24 +0000

$50,000 award recognizes research pioneer who screened for abdominal obesity and acted to prevent it

Montreal - March 22, 2018

��VR��Ƶ, in association with Manulife and the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE), is pleased to announce that Dr. Jean-Pierre Després, Professor at the Department of Kinesiology, Faculty of Medicine at Université Laval and pioneer in developing screening techniques for visceral obesity, is the winner of the 2018 Manulife Prize for the Promotion of Active Health.

Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

��VR��Ƶ — Fri, 23 Mar 2018 18:45:37 +0000

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü

Publication: International Marketing Review, Vol. 35, No. 1, 2018

Abstract:

Convergent Innovation in Food through Big Data and Artificial Intelligence for Societal-Scale Inclusive Growth

��VR��Ƶ — Mon, 19 Mar 2018 17:27:50 +0000

Authors: Laurette Dubé, Pan Du, Cameron McRae, Neha Sharma, Srinivasan Jayaraman, Jian-Yun Nie

Publication: Technology Innovation Management Review, Vol. 8, No. 2, February 2018

Abstract:

Is the Internet the devil’s workshop?

��VR��Ƶ — Mon, 12 Mar 2018 19:51:16 +0000

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.

Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.

Such is the conclusion Ashesh Mukherjee advances in his book The Internet Trap.

Fostering the Catalyst Role of Government in Advancing Healthy Food Environments

��VR��Ƶ — Thu, 15 Feb 2018 21:14:28 +0000

Authors: Raphael Lencucha, Laurette Dubé, Chantal Blouin, Anselm Hennis, Mauricio Pardon and Nick Drager

Publication: International Journal of Health Policy and Management, Vol. 7, No. 6, June 2018

Abstract:

Saurabh Mishra appointed to Editorial Board of the Journal of Business Ethics

��VR��Ƶ — Wed, 24 Jan 2018 20:25:13 +0000

Saurabh Mishra, Associate Professor in Marketing, was recently appointed to the Editorial Board of the Journal of Business Ethics.

The Journal of Business Ethics publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business that bring something new or unique to the discourse in their field.

Engaging Students with Food Industry and Community Stakeholders to Explore Innovation that Addresses Food Insecurity

��VR��Ƶ — Fri, 12 Jan 2018 18:22:34 +0000

By Nii Addy and Joëlle Rondeau

The ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE) and Impact Hub Montreal (IHM) supported Enactus ��VR��Ƶ to organize the first Food Convergent Innovation Forum on November 30, 2017.

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases

��VR��Ƶ — Tue, 09 Jan 2018 21:30:26 +0000

Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal

Publication: Journal of Marketing Research, Vol. 55, No. 2, 2018, pp. 193-207.

Abstract:

Read abstract: Journal of Marketing Research

2018 Manulife Prize: Call for Applications

��VR��Ƶ — Wed, 20 Dec 2017 19:45:07 +0000

Are you leading research that promotes Active Health?

Apply for a chance to be recognized

��VR��Ƶ’s Desautels Faculty of Management and the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE) are pleased to announce the call for applications for the 2018 Manulife Prize for the Promotion of Active Health.

Social capital and obesity among adults: Longitudinal findings from the Montreal neighborhood networks and healthy aging panel

��VR��Ƶ — Thu, 14 Dec 2017 16:00:56 +0000

Authors: Yun-Hsuan Wu, Spencer Moore and Laurette Dubé

Publication: Preventive Medicine, Vol. 111, June 2018

Abstract:

Overcoming online shopping temptations this holiday season

��VR��Ƶ — Thu, 07 Dec 2017 21:27:31 +0000

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping.

If human psychology dictates that we are predisposed to overspending, the rise of e-commerce only facilitates this. Rather than succumbing to the lures of consumerism, Prof. Mukherjee suggests spending the holidays volunteering, which leads to deeper feelings of satisfaction.

MCCHE helps food companies stay ahead of technology

��VR��Ƶ — Tue, 05 Dec 2017 21:30:22 +0000

Rapid technological advancement is disrupting the status quo across numerous domains, including in agriculture and food markets.

In response, the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE) and the National Institute of Food Technology Entrepreneurship and Management (NIFTEM) are hosting a series of relevant executive development programs from December 5-6.

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

��VR��Ƶ — Fri, 01 Dec 2017 16:27:41 +0000

Authors: Myriam Ertz, Rong Huang, Myung-Soo Jo, Fahri Karakas, Emine Sarigöllü

Publication: Journal of Environmental Management, Vol. 193, May 2017

Abstract:

Li Ka Shing broadens horizons for management students

��VR��Ƶ — Fri, 01 Dec 2017 15:35:40 +0000

The Li Ka Shing Program in International Business provides exchange opportunities between students from ��VR��Ƶ and Shantou universities. These learning experiences have enriched participants in innumerable ways, exposing them to cutting-edge business practices and diverse cultures.

Desautels Global Expert: Sean Brown

��VR��Ƶ — Thu, 23 Nov 2017 15:49:19 +0000

Sean Brown, BCom’90

Director of Global Communications and External Relations, Strategy and Corporate Finance, McKinsey & Company

Wednesday, November 22, 2017

Mr. Brown gave a guest lecture in Professor Myung-Soo Jo’s Management in a Global Context course. He gave the students insight into the working environment and culture at McKinsey.

Fetal growth interacts with multilocus genetic score reflecting dopamine signaling capacity to predict spontaneous sugar intake in children

��VR��Ƶ — Mon, 20 Nov 2017 22:03:21 +0000

Authors: P.P. Silveira, I. Pokhvisneva, H. Gaudreau, L. Atkinson, A.S. Fleming, M.B. Sokolowski, M. Steiner, J.L. Kennedy, Laurette Dubé, R.D. Levitan, M.J. Meaney, MAVAN research team

Publication: Appetite, Vol. 120, January 2018

Abstract:

Congratulations to Faculty Award recipients

��VR��Ƶ — Fri, 10 Nov 2017 17:05:38 +0000

The Desautels Faculty of Management congratulates the following individuals who are the latest to be granted a Faculty Award for the period of September 1, 2017-August 31, 2020. The Faculty Awards recognise demonstrated research achievement and encourage the pursuance of future academic endeavors.

The Internet Trap: Five Costs of Living Online

��VR��Ƶ — Wed, 01 Nov 2017 18:06:25 +0000

Book: The Internet Trap: Five Costs of Living Online

Author: Ashesh Mukherjee

Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018

Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics

��VR��Ƶ — Thu, 19 Oct 2017 18:23:40 +0000

Authors: Jason R. Blevins, Ahmed Khwaja and Nathan Yang

Publication: Management Science, Forthcoming

Abstract:

We develop and estimate a dynamic game of strategic firm expansion and contraction decisions to study the role of firm size on future profitability and market dominance. Modeling firm size is important because retail chain dynamics are more richly driven by expansion and contraction than de novo entry or permanent exit. Additionally, anticipated size spillovers may influence the strategies of forward looking firms making it difficult to analyze the effects of size without explicitly accounting for these in the expectations and, hence, decisions of firms. Expansion may also be profitable for some firms while detrimental for others.

Thus, we explicitly model and allow for heterogeneity in the dynamic link between firm size and profits as well as potential for persistent brand effects through a firm-specific unobservable. As a methodological contribution, we surmount the hurdle of estimating the model by extending the Bajari, Benkard and Levin (2007) two-step procedure that circumvents solving the game. The first stage combines semi-parametric conditional choice probability estimation with a particle filter to integrate out the serially correlated unobservables.

The second stage uses a forward simulation approach to estimate the payoff parameters. Data on Canadian hamburger chains from their inception in 1970 to 2005 provides evidence of firm-specific heterogeneity in brand effects, size spillovers and persistence in profitability. This heterogeneous dynamic linkage shows how McDonald’s becomes dominant and other chains falter as they evolve, thus affecting market structure and industry concentration.

Read full article: Management Science

Power Distance Belief, Power, and Charitable Giving

��VR��Ƶ — Tue, 17 Oct 2017 17:51:21 +0000

Authors: Dahee Han, Ashok K. Lalwani and Adam Duhachek

Publication: Journal of Consumer Research, Vol. 44, No. 1, June 2017

Abstract:

Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-PDB contexts, however, people high (vs. low) in psychological power tend to be more other-focused (vs. self-focused), and this leads them to be more charitable. The authors also explore several boundary conditions for these relationships and conclude with the implications of these findings.

Read full article: Journal of Consumer Research

Saurabh Mishra appointed to Editorial Review Board of JAMS

��VR��Ƶ — Thu, 17 Aug 2017 13:39:29 +0000

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS).

JAMS is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Fundraising could improve if tailored to social status

��VR��Ƶ — Thu, 03 Aug 2017 17:57:51 +0000

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.

Charities must re-think their marketing efforts

��VR��Ƶ — Fri, 07 Jul 2017 14:24:24 +0000

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Spirals of Spirituality: A Qualitative Study Exploring Patterns of Spiritual Organizing

��VR��Ƶ — Mon, 26 Jun 2017 16:45:02 +0000

Authors: Fahri Karakas and Emine Sarigöllü

Publication: Journal of Business Ethics, Forthcoming

Abstract:

5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

��VR��Ƶ — Thu, 01 Jun 2017 19:14:35 +0000

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.

MCCHE is at the centre of efforts to support Indian pulse production

��VR��Ƶ — Thu, 11 May 2017 13:39:25 +0000

The Pulse Innovation Platform of the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE) brings new methods of food production and marketing to India.

The supply and demand sides of corruption: Canadian extractive companies in Africa

��VR��Ƶ — Thu, 20 Apr 2017 20:05:12 +0000

Authors: Frederick Stapenhurst, Fahri Karakas, Emine Sarigöllü, Myung-Soo Jo & Rasheed Draman

Publication: Canadian Foreign Policy, Vol 23, No. 1, 2017

Abstract:

Charitable giving: the wealth factor

��VR��Ƶ — Fri, 24 Mar 2017 15:51:08 +0000

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Un truc ultrasimple pour voler de succès en succès au travail!

��VR��Ƶ — Tue, 14 Mar 2017 17:04:57 +0000

A key method for highly-successful people

A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.

Social value and content value in social media: Two paths to psychological well-being

��VR��Ƶ — Fri, 10 Feb 2017 17:02:28 +0000

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication: Journal of Organizational Computing and Electronic Commerce

Abstract:

How good marketing can make social responsibility profitable

��VR��Ƶ — Thu, 09 Feb 2017 16:07:29 +0000

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?

��VR��Ƶ — Wed, 25 Jan 2017 16:48:13 +0000

Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.

Publication: Neuroscience & Biobehavioral Reviews

Abstract:

2017 SSHRC Connection Grant

��VR��Ƶ — Thu, 19 Jan 2017 16:24:03 +0000

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Business schools heed the call for more data-literate graduates

��VR��Ƶ — Mon, 09 Jan 2017 13:33:50 +0000

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal’s ��VR��Ƶ and Ottawa’s Carleton University. ��VR��Ƶ is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.

Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors

��VR��Ƶ — Mon, 24 Oct 2016 17:54:08 +0000

Authors: Ertza, M., Karakasb, F., Sarigöllü, E.

Publication: Journal of Business Research

Abstract:

Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement

��VR��Ƶ — Thu, 06 Oct 2016 18:26:01 +0000

Authors: Han, D., Duhachek, A., Agrawal, N.

Publication: Journal of Consumer Research

Abstract:

Measuring the Efficiency of Category-Level Sales Response to Promotions

��VR��Ƶ — Thu, 06 Oct 2016 18:19:47 +0000

Authors: Trivedi, M., Gauri, D.K., Yu, M.

Publication: Management Science, Vol. 63, No. 10, October 2017

Abstract:

Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada

��VR��Ƶ — Mon, 08 Aug 2016 17:45:28 +0000

Authors: Igami, M., Yang, N.

Publication: Quantitative Economics

Abstract:

The evolution of an ICT platform-enabled ecosystem for poverty alleviation: The case of Ekutir

��VR��Ƶ — Wed, 22 Jun 2016 14:34:25 +0000

Authors: Jha, S.K., Pinsonneault, A., Dubé, L.

Publications: MIS Quarterly: Management Information Systems

Abstract:

Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry into Organizational Virtues in the Turkish Context

��VR��Ƶ — Wed, 11 May 2016 16:00:11 +0000

Authors: Karakas, F., Sarigollu, E., Uygur, S.

Publication: Journal of Business Ethics

Abstract:

When one degree just isn’t enough

��VR��Ƶ — Thu, 24 Mar 2016 14:45:33 +0000

In 2010, after graduating from ��VR��Ƶ in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at ��VR��Ƶ. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.

Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research

��VR��Ƶ — Fri, 11 Mar 2016 19:28:52 +0000

Professor Ashesh Mukherjee has been appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The Journal of Business Research applies theory developed

Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity

��VR��Ƶ — Fri, 11 Mar 2016 19:06:40 +0000

Authors: Mukherjee, A. & Lee, S. Y.

Publication: Journal of Advertising

Abstract:

Marketing Corporate Social Responsibility: Tips for B2B enterprises

��VR��Ƶ — Fri, 11 Mar 2016 15:11:52 +0000

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, ��VR��Ƶ and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

Companies and universities tackle obesity through pulses

��VR��Ƶ — Fri, 11 Mar 2016 15:08:45 +0000

To discover new ways of promoting pulses like lentils and peas to tackle obesity and undernutrition, the Desautels Faculty of Management at ��VR��Ƶ has launched a platform that enables companies and institutes to work together towards improving the nutrition of food products.

The Global Pulse Innovation Platform (PIP) aims to boost consumption of protein-rich pulses, a sustainable food product that helps prevent and manage chronic diseases such as diabetes.

Does CSR create shareholder wealth?

��VR��Ƶ — Tue, 08 Mar 2016 14:59:09 +0000

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer. However, the primary responsibility of managers of corporations, particularly of the publically owned ones, is not to increase social welfare but to maximize the returns on investments of their shareholders.

Socially responsible behavior boosts profit - if marketing is strong

��VR��Ƶ — Thu, 03 Mar 2016 18:24:24 +0000

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.

According to a new study by Modi and Saurabh Mishra, an associate professor at ��VR��Ƶ, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Corporate social responsibility and shareholder wealth: The role of marketing capability

��VR��Ƶ — Wed, 10 Feb 2016 15:51:47 +0000

Authors: Mishra, S., Modi, S.B.

Publication: Journal of Marketing

Abstract:

Ultimate Campus Celebrity: Professor Ashesh Mukherjee

��VR��Ƶ — Fri, 18 Dec 2015 16:34:46 +0000

It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus ��VR��Ƶ was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!

Read full article: Her Campus, December 12, 2015

Distinct threats, common remedies: How consumers cope with psychological threat

��VR��Ƶ — Fri, 30 Oct 2015 14:44:01 +0000

Authors: Han, D., Duhachek, A., and Rucker, D.D.

Publication: Journal of Consumer Psychology

Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

��VR��Ƶ — Fri, 30 Oct 2015 13:50:54 +0000

Authors: Kolsarici, C. and Vakratsas, D.

Publication: Management Science

Using food as reinforcer to shape children's non-food behavior: The adverse nutritional effect doubly moderated by reward sensitivity and gender

��VR��Ƶ — Thu, 01 Oct 2015 17:14:00 +0000

Authors: Ji Lu, Suhong Xiong, Narendra Arora, Laurette Dubé

Publication: Eating Behaviours

Abstract:

Purpose

Using foods high in sugar, fat as rewards can lead to obesity in children

��VR��Ƶ — Tue, 29 Sep 2015 13:33:36 +0000

You’re late getting out the door and your six-year-old isn’t co-operating. You know it isn’t the best parental decision you’ve ever made but you offer him a treat if he agrees to obediently put on his shoes and get into the car. What’s the harm in that?

A study co-authored by Laurette Dubé of ��VR��Ƶ’s Desautel Faculty of Management suggests there could be long-term consequences to these types of actions, especially if they become a regular routine.

Shareholder value implications of service failures in triads: The case of customer information security breaches

��VR��Ƶ — Wed, 09 Sep 2015 13:51:15 +0000

Authors: Modi, S.B., Wiles, M.A., and Mishra, S.

Publication: Journal of Operations Management

Using food as reinforcer to shape children's non-food behavior: The adverse nutritional effect doubly moderated by reward sensitivity and gender

��VR��Ƶ — Mon, 24 Aug 2015 14:11:59 +0000

Authors: Lu, J., Xiong, S., Arora, N., and Dubé, L.

Publication: Eating Behaviors

Whole-of-society approach for public health policymaking: a case study of polycentric governance from Quebec, Canada

��VR��Ƶ — Mon, 27 Jul 2015 21:12:33 +0000

Authors: Addy, N. A., Poirier, A., Blouin, C., Drager, N. and Dubé, L.
Publication: Annals of the New York Academy of Sciences

Abstract:

An Innovative Approach to Addressing Childhood Obesity: A Knowledge-Based Infrastructure for Supporting Multi-Stakeholder Partnership Decision-Making in Quebec, Canada

��VR��Ƶ — Mon, 27 Jul 2015 21:00:39 +0000

Authors: Addy, N. A., Shaban-Nejad, A., Buckeridge, D. L., and Dubé, L.
Publication: International Journal of Environmental Research and Public Health

Abstract:

Management learning at the speed of life: Designing reflective, creative, and collaborative spaces for millenials

��VR��Ƶ — Mon, 27 Jul 2015 20:49:38 +0000

Authors: Karakas, F., Manisaligil, A., Sarigollu, E.
Publication: International Journal of Management Education

Abstract:

Civil Society appeals to policymakers to declare malnutrition as a medical emergency

��VR��Ƶ — Mon, 27 Jul 2015 20:15:32 +0000

Almost eight million children in India are severely malnourished and have nine times higher risk of death compared to normal children. These children deserve to live. In January 2015 over 100 organisations and individuals collectively urged the government to take action and save the lives of children with Severe Acute Malnutrition (SAM) through the Generation Nutrition Campaign.

Parental attachment insecurity predicts child and adult high-caloric food consumption

��VR��Ƶ — Fri, 03 Jul 2015 18:26:16 +0000

Authors: Faber, A., Dubé, L.

Publication: Journal of Health Psychology

Abstract:

The psychology of appraisal: Specific emotions and decision-making

��VR��Ƶ — Fri, 29 May 2015 15:18:37 +0000

Authors: So, J., Achar, C., Han, D.H., Agrawal, N., Duhachek, A., Maheswaran, D.

Publication: Journal of Consumer Psychology

Abstract

Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models

��VR��Ƶ — Fri, 17 Apr 2015 19:34:35 +0000

Authors: Ceren Kolsarici and Demetrios Vakratsas

Publication: Management Science

Abstract:

Shareholder value implications of service failures in triads: The case of customer information security breaches

��VR��Ƶ — Wed, 18 Mar 2015 17:49:47 +0000

Authors: Modi, S.B., Wiles, M.A., Mishra, S.

Publication: Journal of Operations Management, forthcoming

Policy insights from the nutritional food market transformation model: The case of obesity prevention

��VR��Ƶ — Wed, 04 Mar 2015 16:26:35 +0000

Authors: Struben, J., Chan, D., Dubé, L.

Publication: Annals of the New York Academy of Sciences, December 2014

Abstract:

Convergent innovation for sustainable economic growth and affordable universal health care: Innovating the way we innovate

��VR��Ƶ — Fri, 27 Feb 2015 20:40:30 +0000

Authors: Laurette Dubé, Srivardhini Jha, Aida Faber, Jeroen Struben, Ted London, Archisman Mohapatra, Nick Drager, Chris Lannon, P. K. Joshi and John McDermott

Publication: Annals of the New York Academy of Sciences, December 2014

Abstract:

How Shame and Guilt differ when it comes to Marketing

��VR��Ƶ — Tue, 20 Jan 2015 21:06:32 +0000

Written by DaHee Han

You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers.

Read full article: Digital Marketing, January 9, 2015

How shame and guilt can be used to your advantage in marketing

��VR��Ƶ — Thu, 11 Dec 2014 16:12:19 +0000

By DaHee Han

There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.

L'épidémie d'obésité: un échec de la médecine?

��VR��Ƶ — Fri, 05 Dec 2014 19:14:07 +0000

Depuis 30 ans, les approches médicales et diététiques ont montré leurs limites.

... "Derrière chaque obèse, il y a un individu, et cet individu ne peut être dissocié de l'écosystème dans leque il se trouve.", ajoute Laurette Dubé, professeure à la faculté de Management Desautels et présidente et présidente fondatrice et directrice scientifique du Centre de la convergence en santé et économie de l'Université ��VR��Ƶ.

Shameful advertising

��VR��Ƶ — Thu, 04 Dec 2014 15:43:46 +0000

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.

... Professor DaHee Han says:

“To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.

Sugar Sammy gets last laugh with publicity stunt

��VR��Ƶ — Mon, 24 Nov 2014 19:35:29 +0000

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.

... ”This is marketing 101,” Robert Soroka, a marketing professor at ��VR��Ƶ said.

The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.

Read full article: Global Montreal, November 21, 2014

How to successfully use shame and guilt in advertising

��VR��Ƶ — Thu, 20 Nov 2014 16:05:40 +0000

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.

... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’

The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again

��VR��Ƶ — Mon, 03 Nov 2014 19:13:58 +0000

A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes.

... “For the first time in years, we actually see new housing starts in the United States past the one-million mark,” said William Polushin, an international business expert and lecturer at the Desautels faculty of management at ��VR��Ƶ.

Mathieu Darche – from the NHL to the corporate world

��VR��Ƶ — Mon, 27 Oct 2014 20:04:15 +0000

The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from ��VR��Ƶ; Mathieu Darche is bringing that same determination to a new career in business.

Feeling Guilty or Ashamed? Think about Your Emotions before You Shop

��VR��Ƶ — Thu, 16 Oct 2014 15:24:01 +0000

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.

Laundry & lattés: Hybrid spaces and beautiful business friendships

��VR��Ƶ — Mon, 22 Sep 2014 18:41:23 +0000

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Ascent: A Practising Manager's Growth Mantra

��VR��Ƶ — Fri, 08 Aug 2014 15:45:55 +0000

Amit Chatterjee is the Managing Director of the Sartorius India group of companies since2002. He has been with the company since 1993. Sartorius AG (www.sartorius.com), is a 140-year-old German technology major listed on the German and French stock exchanges. A post graduate in Chemistry, Amit has a diploma in Practising Management from INSEAD, France and a Master of Management from ��VR��Ƶ, Canada. His professional repertoire includes 15 years in Sales and Marketing and 17 years in Strategic Management.

Thomas Lecordier returns to BCP as Executive Vice President

��VR��Ƶ — Tue, 15 Jul 2014 20:50:48 +0000

Alain Tadros, Chief Operating Officer of the Publicis Worldwide companies in Québec, announces the return of Thomas Lecordier to BCP and his appointment as Executive Vice President.

... Passionate about digital, Thomas is renowned in the industry for his skills in strategic branding and new trends. Thomas holds an MBA in Strategy and Marketing from ��VR��Ƶ.

Read full article: TMC Net

Professor Dotzel Wins 2013 Best Services Article Award

��VR��Ƶ — Fri, 11 Jul 2014 19:18:48 +0000

Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23^rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association’s Services Marketing Special Interest Group, an organization comprised of the world’s top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).

��VR��Ƶ MBA Stephen Bailey in Air Canada En Route Magazine

��VR��Ƶ — Thu, 26 Jun 2014 20:25:28 +0000

Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite footwear brands (Air Canada rouge flight attendants wear Fluevog proudly), Bailey designs men's accessories with his wife for their company, Cursor & Thread.

See attached image for more details or visit Air Canada.

Christine Lagarde, Joe Oliver, Christian Noyer, Lawrence H. Summers, Jean-Claude Trichet, Philippe Couillard and Several other Political and Economic Leaders to Open the 20th Conference of Montreal

��VR��Ƶ — Wed, 04 Jun 2014 19:30:39 +0000

Organized by the International Economic Forum of the Americas, the 20^th edition of the Conference of Montreal will begin on June 9, 2014, under the theme of “Economy, Governance and Pension“.

Silver Bullet solutions are not the answer to tackling obesity

��VR��Ƶ — Tue, 08 Apr 2014 15:34:53 +0000

Isolated attempts to curb the growing obesity pandemic are doomed to fail to reach their potential, according to recent research from the Desautels Faculty of Management at ��VR��Ƶ.

"Policy Insights from the Nutritional Food Market Transformation Model: the Case of Obesity Prevention," Annals of the New York Academy of Sciences

��VR��Ƶ — Fri, 21 Mar 2014 16:45:23 +0000

Authors: Struben, Jeroen; Chan, Derek; Dube, Laurette

Publication: Annals of the New York Academy of Sciences

Abstract:

Interview: Saurabh Mishra

��VR��Ƶ — Thu, 20 Mar 2014 14:41:38 +0000

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.

There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.

Read full article: Managing Partner

"Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk," Journal of Business Ethics

��VR��Ƶ — Fri, 24 Jan 2014 16:26:32 +0000

Authors: Mishra, Saurabh; Modi, Sachin B.

Publication: Journal of Business Ethics, October 2013

Abstract:

"Firm and Ownership Structures and Internationalization: Two Case Studies of Firms in the New Zealand Seafood Industry," The Process Of Internationalization In Emerging Smes And Emerging Economies

��VR��Ƶ — Fri, 10 Jan 2014 17:34:09 +0000

Authors: Brydon, Kelley; Dana, Léo Paul; Etemad, Hamid

Publication: The Process Of Internationalization In Emerging Smes And Emerging Economies, 2013 (pages 260-280)

Extract:

"Beyond the "i" in the Obesity Epidemic: A Review of Social Relational and Network Interventions on Obesity," Journal of Obesity

��VR��Ƶ — Fri, 27 Sep 2013 20:08:50 +0000

Authors: Leroux, Janette S.; Moore, Spencer D.; Dubé, Laurette

Publication: Journal of Obesity, 2013

Abstract:

Why do anti-hunger and anti-obesity initiatives always fall short?

��VR��Ƶ — Tue, 24 Sep 2013 21:18:12 +0000

To view the article, please click here.

With widespread hunger continuing to haunt developing nations, and obesity fast becoming a global epidemic, any number of efforts on the parts of governments, scientists, non-profit organizations and the business world have taken aim at these twin nutrition-related crises. But all of these efforts have failed to make a large dent in the problems, and now an unusual international collaboration of researchers is explaining why.

"The Use of Benevolent Leadership Development to Advance Principles of Responsible Management Education," Journal of Management Development

��VR��Ƶ — Thu, 12 Sep 2013 14:28:03 +0000

Authors: Karakas, Fahri; Sarigöllü, Emine; Manisaligil, Alperen

Publication: Journal of Management Development, 2013

Abstract:

"The Discount Is Unfair: Egocentric Fairness in Risky Discounts," Journal of Economic Psychology

��VR��Ƶ — Thu, 15 Aug 2013 13:25:13 +0000

Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike

Publication: Journal of Economic Psychology, December 2013

Abstract:

"Service innovativeness and firm value," Journal of Marketing Research

��VR��Ƶ — Fri, 10 May 2013 17:39:59 +0000

Authors: Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L.

Publication: Journal of Marketing Research, April 2013

Abstract:

"The Role of Leadership in Creating Virtuous and Compassionate Organizations: Narratives of Benevolent Leadership in an Anatolian Tiger," Journal of Business Ethics

��VR��Ƶ — Thu, 18 Apr 2013 14:48:33 +0000

Authors: Karakas, Fahri; Sarigöllü, Emine

Publication: Journal of Business Ethics, 2013

Abstract:

Oprah Gives a Shout Out to David's Tea

��VR��Ƶ — Mon, 15 Apr 2013 15:45:27 +0000

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the ��VR��Ƶ, Desautels faculty of management professor, said.

“Feedback dynamic between emotional reinforcement and healthy eating: An application of the reciprocal Markov model,” Lecture Notes in Computer Science

��VR��Ƶ — Wed, 20 Mar 2013 13:53:04 +0000

Authors: Ip, Edward; Zhang, Qiang; Lu, Ji; Mabry, Patricia L.; Dubé, Laurette

Publication: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2013

Abstract:

Neurobehavioural correlates of body mass index and eating behaviours in adults: A systematic review

��VR��Ƶ — Fri, 01 Mar 2013 22:22:02 +0000

Authors: Vainik, Uku; Dagher, Alain A.; Dubé, Laurette; Fellows, Lesley K.

Abstract:

"Building an Innovation Base: Exploring the Role of Acquisition Behavior," Journal of the Academy of Marketing Science

��VR��Ƶ — Thu, 21 Feb 2013 16:01:35 +0000

Authors: Mishra, S.; Slotegraaf, Rebecca J.

Abstract:

Professor Laurette Dubé receives Queen Elizabeth II Diamond Jubilee Medal

��VR��Ƶ — Thu, 14 Feb 2013 15:41:58 +0000

Professor Laurette Dubé has been awarded a Queen Elizabeth II Diamond Jubilee Medal in February 2013 for her dedication to her peers, her community, and to Canada. This commemorative medal was created to mark the 2012 celebrations of the 60th anniversary of Her Majesty Queen Elizabeth II's accession to the Throne as Queen of Canada. The Queen Elizabeth II Diamond Jubilee Medal is a tangible way for Canada to honour Her Majesty for her service to this country. At the same time, it serves to honour significant contributions and achievements by Canadians.

A peek inside the marketing process

��VR��Ƶ — Tue, 05 Feb 2013 14:47:19 +0000

MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.

Dubé to World Health Summit: More collaboration needed to tackle non-communicable diseases

��VR��Ƶ — Tue, 27 Nov 2012 22:02:06 +0000

Addressing the World Health Summit in Berlin in October, Professor Laurette Dubé warned that the current dominant approach to combating an exploding global epidemic of diabetes and heart disease is too narrowly focused to succeed.

A model of food reward learning with dynamic reward exposure

��VR��Ƶ — Thu, 18 Oct 2012 16:46:34 +0000

Authors: Hammond, Ross A.; Ornstein, Joseph T.; Fellows, Lesley K.; Dubé, Laurette; Levitan, Robert N.; Dagher, Alain

Abstract:

��VR��Ƶ Green Revolution 2.5 workshop to boost Gates global food effort

��VR��Ƶ — Thu, 21 Nov 2013 14:11:35 +0000

����VR��Ƶ Desautels Faculty of Management - Marketing News

Prospect of new U.S. tariffs creates uncertainty for QC businesses

"Twice as Nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Laundry Behaviors" named ACR Best Consumer Behavior Competitive Paper Runner-Up

Quick-service restaurants like St-Hubert seek to deliver value to customers

����VR��Ƶ Desautels professors and lecturers recognized at Faculty Awards

Tata Consultancy Services to grow AI and analytics capabilities in Montreal

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Tip creep and tip-flation leading to a review of tipping culture in Canada

Bargain hunters beware: online deals can come with unanticipated conditions

BCom alum’s paper on the financial literacy of immigrants an FCAC finalist

Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival

The effects of regulatory investigation, supplier defect, and product age on stock investors’ reaction to an automobile recall

����VR��Ƶ Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

The Winner’s Curse in Dynamic Forecasting of Auction Data: Empirical Evidence from eBay

Scientific Evidence Production and Specialty Drug Diffusion

Delve: AI-griculture, A High-Tech Approach to Decarbonizing Agricultural Food Supply Chains

����VR��Ƶ-led MiXR platform will connect Canada’s food and beverage sector

Second language pedagogy project at UQO will draw on lessons from Ie-KnowledgeHub / Le projet de pédagogie des langues secondes à l'UQO s'inspirera du Ie-KnowledgeHub

Desautels’ event highlights innovative research and recognizes scholars

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Is bigger better? How the scale effect influences green purchase intention: The case of washing machine

The Impact of Advertising Creative Strategy on Advertising Elasticity

Retailers can ease customer anxiety after the pandemic changed grocery shopping

Professor Doré awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

A multi-category demand model incorporating inter-product proximity

The Dual Impact of Product Line Length on Consumer Choice

Celebrating excellence in teaching at Desautels

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

Factors affecting customer satisfaction on online shopping holiday

On the Reference Point Effect of Reserve and Buy It Now prices

Online shopping convenient but isolating

For Canadian retailers, digitization is key to surviving the pandemic

As the retail industry evolves, so too does retail education

COVID-19 pandemic creates new opening for innovation in primary care

Strengthening the economy through convergence and innovation

Meet the MMR program directors

Quebec’s new COVID-19 ad campaign exposes virus impact

Toward a more resilient convergence economy

Delve: The Internet Effect in the Time of Coronavirus

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

Desautels research reveals cross-media synergy

Learning in Retail Entry

Delve: Can Club Stores Help Consumers Make Healthier Choices?

2019 SSHRC Grants awarded

Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant

Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant

Professor Claire Heeryung Kim awarded 2019 SSHRC Insight Development Grant

Tim Horton’s Struggles to Capture U.S. Market

Made to break? A taxonomy of business models on product lifetime extension

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Professor Dubé awarded funding for new study

Does social capital moderate the association between children's emotional overeating and parental stress? A cross-sectional study of the stress-buffering hypothesis in a sample of mother-child dyads

Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum

Professor Yang invited to prestigious retail conference

Pollution avoidance and green purchase: The role of moral emotions

Can Tim Hortons recapture the magic?

The internet: A friend or a foe?

When advertising gets socially active

The woes of living life on social media

How top performers propel others toward greatness

Synergistic, Antagonistic, and Asymmetric Media Interactions

The dark side of the web revolution

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Managing Rapid Change and Rapid-Growth in Emerging Industries

Nathan Yang selected participant in joint Quebec and China seminar

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Myung-Soo Jo and Emine Sarigollu awarded 2018 ����VR��Ƶ Sustainability Systems Initiative New Opportunities award

Myung-Soo Jo and Emine Sarigollu awarded 2018 SSHRC Insight Grant

A Model of Two-Sided Costly Communication for Building New Product Category Demand

A piece of Canada in a coffee cup?

Desautels and FAES interdisciplinary research with ����VR��Ƶ food startup and Montreal community organization highlighted at the 2018 Montreal Summit on Innovation (MSI)

Joëlle Rondeau, Research Assistant, ����VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE)

Low birth weight is associated with increased fat intake in school-aged boys

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Taking stock of the good and the bad of living online

CSR types and the moderating role of corporate competence

Takeaways from the 2018 Manulife Prize winner

Distinguishing between healthy living and fitness fads

Thinking critically about the age of social media

��VR��Ƶ Desautels Faculty of Management - Marketing News

��VR��Ƶ Desautels professors and lecturers recognized at Faculty Awards

��VR��Ƶ Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

��VR��Ƶ-led MiXR platform will connect Canada’s food and beverage sector

Myung-Soo Jo and Emine Sarigollu awarded 2018 ��VR��Ƶ Sustainability Systems Initiative New Opportunities award

Desautels and FAES interdisciplinary research with ��VR��Ƶ food startup and Montreal community organization highlighted at the 2018 Montreal Summit on Innovation (MSI)

Joëlle Rondeau, Research Assistant, ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE)

��VR��Ƶ annonce que le docteur Jean-Pierre Després est le lauréat 2018 du Prix Manuvie 2018 pour la promotion d’une santé active

��VR��Ƶ announces Dr. Jean-Pierre Després as the 2018 Winner of the Manulife Prize for the Promotion of Active Health

The Pulse Innovation Platform of the ��VR��Ƶ Centre for the Convergence of Health and Economics (MCCHE) brings new methods of food production and marketing to India.