��VR��Ƶ Desautels Faculty of Management - Ashesh Mukherjee's Recent Media Coverage

Celebrating excellence in teaching at Desautels

��VR��Ƶ — Fri, 11 Jun 2021 15:47:29 +0000

Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.

The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at ��VR��Ƶ’s 2021 Management Convocation ceremony for their excellence in teaching.

Congratulations to the following recipients of the 2021 teaching awards!

Delve: The Internet Effect in the Time of Coronavirus

��VR��Ƶ — Tue, 28 Apr 2020 16:14:30 +0000

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.

This article is brought to you by Delve, the official thought leadership publication of ��VR��Ƶ's Desautels Faculty of Management.

The internet: A friend or a foe?

��VR��Ƶ — Tue, 29 Jan 2019 15:43:00 +0000

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

When advertising gets socially active

��VR��Ƶ — Mon, 21 Jan 2019 19:31:04 +0000

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

The woes of living life on social media

��VR��Ƶ — Tue, 15 Jan 2019 17:31:18 +0000

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

"And once people start posting interesting information, others are likely to follow suit in a bid to keep up with the Joneses. This creates an arms race of one-upmanship, leading to ever more upward comparisons on the Internet," he says.

The dark side of the web revolution

��VR��Ƶ — Fri, 28 Sep 2018 16:00:33 +0000

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

Taking stock of the good and the bad of living online

��VR��Ƶ — Tue, 01 May 2018 13:42:30 +0000

In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.

“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.

Thinking critically about the age of social media

��VR��Ƶ — Wed, 25 Apr 2018 18:19:32 +0000

Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.

Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.

Watch video [as of 14:00 minutes]

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

��VR��Ƶ — Thu, 19 Apr 2018 20:46:14 +0000

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Is the Internet the devil’s workshop?

��VR��Ƶ — Mon, 12 Mar 2018 19:51:16 +0000

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.

Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.

Such is the conclusion Ashesh Mukherjee advances in his book The Internet Trap.

Overcoming online shopping temptations this holiday season

��VR��Ƶ — Thu, 07 Dec 2017 21:27:31 +0000

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping.

If human psychology dictates that we are predisposed to overspending, the rise of e-commerce only facilitates this. Rather than succumbing to the lures of consumerism, Prof. Mukherjee suggests spending the holidays volunteering, which leads to deeper feelings of satisfaction.

Ultimate Campus Celebrity: Professor Ashesh Mukherjee

��VR��Ƶ — Fri, 18 Dec 2015 16:34:46 +0000

It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus ��VR��Ƶ was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!

Read full article: Her Campus, December 12, 2015

����VR��Ƶ Desautels Faculty of Management - Ashesh Mukherjee's Recent Media Coverage