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DTSTAMP:20260223T083317Z
DESCRIPTION:Consumer Food Expenditure and Diet Equity: Insights from Loyalt
 y Card Data\n\nMikael Fogelholm\n\nProfessor in Public Health Nutrition at
  the University of Helsinki\n\nRegister & watch webinar\n\nView poster\n\n
 Abstract\n\nIn a joint research project between the University of Helsinki
  (public health nutrition) and Tampere University (biostatistics\, marketi
 ng research)\, we have received consent to use a 2.3-y (Sept 2016 to Dec 2
 018) and 6-y (Jan 2019 to Dec 2024) grocery purchase data from > 40\,000 i
 ndividual loyalty cards from all over Finland. About 38\,000 cardholders h
 ave also answered to an online questionnaire\, with questions related to e
 .g. socio-demographic background\, nutrition literacy and food-selection m
 otives. Compared to traditional diet assessment methods\, one specific fea
 ture on using loyalty cards is that you get the actual price paid for each
  purchase. We have used this to assess the total expenditure of different 
 dietary patterns (1)\, distribution of expenditure of different food group
 s within all food purchases (2)\, the relationships between household inco
 me adequacy and expenditure within 17 main food groups (3)\, and price sen
 sitivity of animal vs. plant-based protein sources (4). Our main interest 
 has been to get an insight on affordability of a sustainable diet in relat
 ion to socio-economic status. The analyses also raise awareness of what we
  still don’t understand about food taxation as a method to steer consumpti
 on.\n\n\nABOUT THE SERIES\n\nThe Convergent Innovation Webinar Series feat
 ures cutting edge science\, technology and innovation in agriculture\, foo
 d\, environment\, education\, medicine and other domains of everyday life 
 where grand challenges lie at the convergence of health and economics. Pow
 ered by data science\, artificial intelligence\, and other digital technol
 ogies\, this disciplinary knowledge bridges with behavioural\, social\, hu
 manities\, business\, economics\, social\, engineering\, and complexity sc
 iences to accelerate real-world solution at scale\, be it in digital or ph
 ysical contexts. Initiated in the agri-food domain\, the series is now enc
 ompassing other grand challenges facing modern and traditional economies a
 nd societies\, such as ensuring lifelong wellness and resilience at both t
 he individual and population levels.\n
DTSTART:20260217T160000Z
DTEND:20260217T180000Z
SUMMARY:MCCHE Convergent Innovation Webinar Series with Mikael Fogelholm  
URL:/desautels/channels/event/mcche-convergent-innovat
 ion-webinar-series-mikael-fogelholm-371275
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