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Applications to the MMR program are now open.

Next application deadlines (Fall 2025)

  • December 15, 2024
  • March 15, 2025 (Final Deadline for International Students)

Learn how to apply

Master of Management in Retailing (MMR)

Experiential learning with high profile retail partners.

Experiential Learning

As core to the Master of Management in Retailing (MMR) program, the experiential module has ³ÉÈËVRÊÓƵ MMR students racking up tons of amazing, unique retail experiences.

MMR students gain perspectives from prominent global business leaders in the retail industry, and learn real-life examples to build on theoretical knowledge taught in the classroom.

Master Class with Aldo Bensadoun

Aldo Bensadoun Gives MMR Master Class, Imparting Lessons of Love, Integrity, and Respect

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David Bensadoun

An open conversation with David Bensadoun: The come-back of a Canadian giant

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Victor Luis

Chairman And CEO Of Moose Knuckles, Victor Luis Explains His Unique View on Success and How He Rose Through the Corporate Ladder

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John Gerhardt

John Gerhardt, Creative Director for Moët Hennessy reflects on brand identity, sustainability, and creativity

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IKEA Canada CEO and Chief Sustainability Officer Michael Ward shares vision of a retail future that is digital, inclusive and sustainable

IKEA Canada CEO and Chief Sustainability Officer Michael Ward shares vision of a retail future that is digital, inclusive and sustainable

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MMR Experiential Learning: Preparing the next generation of retail innovators

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Additional experiential opportunities:

School Year Retail Project

Students undertake a consulting role by working in teams with real companies to solve a real-life, data-driven retail issue.

  • Produce a robust strategic and analytic solution over a semester
  • Practice using real data and market-leading software
  • Benefit from industry mentorship and faculty coaching
  • Gain unparalleled training for the job market

Retail Innovation Challenge

The Global Retail Challenge is an entrepreneurial competition that tackles the pressing issues impacting retail, sustainability, the circular economy and the grand challenges facing our societies.

Each participating team (comprised of 4-5 students and a relevant faculty advisor) will be charged with finding solutions to accelerate young consumers’ participation in scalable circular economies for retail and consumer products.

This 10-week virtual challenge culminates at ³ÉÈËVRÊÓƵ for finals weekend. It includes a Montreal city experience, coaching and mentoring to further develop the teams’ pitches, semi-finals and final presentations and an awards ceremony and dinner.

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Internship Program

A 3-4 month retail internship is also a required component. These positions can be related to marketing, strategy, operations, data science, supply chain, and more. A dedicated career services officer will help student to discover internship opportunities and prepare them for interviews. To ensure a real and effective training internship, the MMR program staff pays particular attention to the student internship orientation process in an effort to maximize the experience for each student.

Retail Innovation Lab

Through interaction with the Bensadoun School of Retail Management's state-of the-art Retail Innovation Lab, students will have the opportunity to learn firsthand about managing all levels of a retail operation using the latest technologies. The practical experience will link directly to the study of consumer behaviour, experiential marketing, omni channel retailing, pricing analytics, efficacy of different payment systems, and global value chain management.

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Annual Retail Summit

The aim of this conference is to provide a forum for both professionals and academics, from the leading firms and universities of the world, to foster discussions about the latest research, industry practices and approaches, as well as trends and challenges related to retail.

To facilitate the cross-pollination of ideas, the event is highly interdisciplinary and will feature speakers/participants with a wide range of expertise (e.g., supply chain management, marketing, technology, computer science, sustainability). While the conference aims to highlight topics centered on operations, branding and pricing, new technologies, big data, AI/machine learning, and social responsibility.

This is a great opportunity for our students to network with experts and leaders in the retail field.

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Study Trip (Optional)

The annual study trip (1-week long) provides a window into how today’s retail sector operates in a booming metropolis. Leveraging ³ÉÈËVRÊÓƵ’s extensive alumni network, students meet with leaders in major retail organizations that operate across areas such as food, fashion/beauty, financial services/fintech, intelligent mobility and hospitality.

The Future of Retail

The Future of Retail

The MMR program has been made possible thanks to generous donations from Aldo Bensadoun, and is offered in partnership with the Bensadoun School of Retail Management.

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