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Prof. Daiva Nielson (SHN) has received funding from the Canada Foundation for Innovation鈥檚 John R. Evans Leaders Fund (CFI JELF) to establish the Sensometric Lab to investigate what influences human eating behaviour, for example, genetic predispositions, the role of price promotions and advertising, as well as other sensory stimuli, like smell. The lab will be equipped with novel wearable devices to monitor and map the brain鈥檚 activity related to eating. The accumulated data will shed light on how genetic backgrounds and retail experiences shape our food choices. This experimental research will be complimented by a first-in-Canada community food pharmacy initiative that will test the concept of 鈥渇ood as medicine鈥� for the management of type 2 diabetes. Much as one can get a prescription to treat a medical condition, the food pharmacy pilot project will prescribe personalized nutrition for disease management.

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