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D2R X Norton Rose Fulbright | Protecting Your Ideas: A Guide for Innovators

Wednesday, March 18, 2026 10:00to11:30
Lovelace Conference Room, D2R Office, 1010 Sherbrooke Street W, CA

鈥淚nnovation鈥 is everywhere these days鈥攂ut beyond the buzzword, what does it really mean for a young company, and how can you turn it into a concrete competitive advantage? This presentation demystifies intellectual property (IP) and shows why it matters far more than many founders think.

We鈥檒l explore briefly the different forms of IP and clarify what each protects in practical terms. You鈥檒l discover when an idea becomes an 鈥渋nvention,鈥 when you should consider filing a patent, and who the right professionals are to guide you along the way.

We will also address common myths and misunderstandings that often discourage startups from protecting their innovations, including whether it鈥檚 too early, too expensive, or too complicated to bother. Using a real鈥憌orld example, we鈥檒l illustrate how a well鈥憄lanned IP strategy can attract investors, secure market exclusivity, enable collaborations, and ultimately increase the value of a company.

By the end, you鈥檒l walk away with a clearer understanding of why protecting your innovation is not just worthwhile but essential, and how IP can become one of the most powerful strategic assets your company possesses.

Event Details

Date & Time:聽Wednesday, March 18 2026, from 10:00am to 11:30am

Location:

  • In-person attendees:聽D2R Office (1010 Sherbrooke Street O, Suite 1800, Lovelace Conference Room) Space is limited!
  • Virtual attendees:聽online on Zoom.

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