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MRKT 353 Channels Management (3 credits)

Note: This is the 2010–2011 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : A systems approach to managing channels of distribution, including issues of channel design, channel behaviour, selection, motivation and evaluation of channels members, retailing and wholesaling.

Terms: This course is not scheduled for the 2010-2011 academic year.

Instructors: There are no professors associated with this course for the 2010-2011 academic year.

  • Prerequisite: MGCR 352
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