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Overview
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Royce, Charles; Mukherjee, Ashesh; Cooperberg, Elana Michelle (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter)
- Prerequisite: MGCR 352