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Overview
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2010, Winter 2011
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
- Prerequisites: MGCR 382 and MGCR 352
- Formerly MGMT 483