Nota : Ceci est la version 2011鈥�2012 de l鈥檃nnuaire 茅lectronique. Veuillez mettre 脿 jour l鈥檃nn茅e dans la barre d鈥檃dresse de votre navigateur pour une version plus r茅cente de cette page, ou cliquez聽ici pour consulter l'annuaire la plus r茅cente.
Exigences du programme
Conseillers : Professeurs M.S. Jo et A. Mukherjee Cette majeure de 30 unit茅s vise l'acquisition d'une solide formation de base en marketing et pr茅pare les 茅tudiants 脿 un vaste choix de carri猫res dans ce domaine. Cette majeure s'adresse particuli猫rement aux 茅tudiants qui veulent faire carri猫re dans les secteurs de la gestion des marques, du marketing au sein d'une petite entreprise, de la gestion des ventes et du marketing interentreprises.Cours obligatoires (15 unit茅s)
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MRKT 354 Marketing Management 2 (3 unit茅s)
Vue d'ensemble
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Dracopoulos, George; Mandelos, Billy (Fall) Keller, Wendy Ilse; Hwang, Min Ha; Dracopoulos, George (Winter)
Prerequisite: MGCR 352
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MRKT 357 Marketing Planning 1 (3 unit茅s)
Vue d'ensemble
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno (Winter)
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MRKT 451 Marketing Research (3 unit茅s)
Vue d'ensemble
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Letovsky, Steven; Jo, Myung-Soo (Fall) Hwang, Min Ha (Winter)
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MRKT 452 Consumer Behaviour (3 unit茅s)
Vue d'ensemble
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Fioriello, Alexandra; Cooperberg, Elana Michelle; Mukherjee, Ashesh (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter) Royce, Charles (Summer)
Prerequisite: MGCR 352
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MRKT 453 Advertising Management (3 unit茅s)
Vue d'ensemble
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Dellar, Mary (Fall) Dellar, Mary (Winter) Letovsky, Steven (Summer)
Cours compl茅mentaires (15 unit茅s)
Cinq cours parmi les suivants :
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BUSA 464 Management of Small Enterprises (3 unit茅s)
Vue d'ensemble
Gestion d'affaires : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Whittaker, Gary; Horowitz, David (Fall) Whittaker, Gary; Kalil, Alexander; Burlton, Angela (Winter)
Prerequisite: MGCR 341
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MRKT 351 Marketing and Society (3 unit茅s)
Vue d'ensemble
Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.
Trimestres : Hiver 2012
Charg茅s de cours : Colas, Philippe (Winter)
Prerequisite: MGCR 352
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MRKT 355 Services Marketing (3 unit茅s)
Vue d'ensemble
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352
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MRKT 365 New Products (3 unit茅s)
Vue d'ensemble
Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.
Trimestres : Automne 2011
Charg茅s de cours : Moscovitz, David Lewis; Keller, Wendy Ilse (Fall)
Prerequisite: MGCR 352
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MRKT 438 Brand Management (3 unit茅s)
Vue d'ensemble
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Mackalski, Robert; Cyrius, Fabienne (Fall) Mackalski, Robert (Winter)
Prerequisite: MGCR 352
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MRKT 455 Sales Management (3 unit茅s)
Vue d'ensemble
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Moscovitz, David Lewis (Fall) Moscovitz, David Lewis (Winter)
Prerequisite: MGCR 352
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MRKT 456 Business to Business Marketing (3 unit茅s)
Vue d'ensemble
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2011-2012.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2011-2012.
- Prerequisite: MGCR 352
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MRKT 459 Retail Management (3 unit茅s)
Vue d'ensemble
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Trimestres : Hiver 2012
Charg茅s de cours : Qiu, Chun (Winter)
Prerequisite: MGCR 352
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MRKT 461 Advertising Practicum (3 unit茅s)
Vue d'ensemble
Marketing : Primarily designed as a practical course in measuring advertising effectiveness. Emphasis on understanding the dynamics of persuasion in an advertising context and developing projects focused on specific aspects of campaign strategies. Knowledge of basic techniques of statistical hypothesis testing is essential.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2011-2012.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2011-2012.
- Corequisite: MRKT 453
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MRKT 483 International Marketing Management (3 unit茅s)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Keller, Wendy Ilse (Fall) Etemad, Hamid (Winter)
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MRKT 557 Marketing Productivity (3 unit茅s)
Vue d'ensemble
Marketing : Assessing the effectiveness of marketing effort (return on marketing), including relevant methodology to assess productivity for better marketing decisions. Topics include: linking internal marketing program metrics (e.g. awareness) to external financial metrics (e.g. ROI), valuation of customers, brands and innovation, global metrics and measures.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2011-2012.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2011-2012.
Desautels Faculty of Management—2011-2012 (derni猫re mise 脿 jour ao没. 17, 2011) (Limitation de responsabilit茅)