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Overview
Public Relations : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Terms: Winter 2013
Instructors: Guilhaumon, Huguette; Pitts, Charles; Papastefanou, Nicolette (Winter)