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MRKT 354 Marketing Management 2 (3 credits)

Note: This is the 2012鈥�2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Terms: Fall 2012, Winter 2013

Instructors: Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George; Keller, Wendy Ilse (Winter)

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