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Vue d'ensemble
Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2012-2013.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2012-2013.
Prerequisite: CMR2 542