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CMRK 320 Principles of Consumer Behaviour (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Terms: Winter 2015

Instructors: Royce, Charles (Winter)

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