Overview
Business : This course will provide an overview of the fundamental concepts, theories, and approaches in marketing. Topics include: basic marketing concepts, market analysis, market research, marketing strategies, product, promotion, positioning, price and distribution. Readings and cases are used to help students apply these concepts in a variety of business settings.
Terms: This course is not scheduled for the 2015-2016 academic year.
Instructors: There are no professors associated with this course for the 2015-2016 academic year.