³ÉÈËVRÊÓƵ

CMIS 543 Internet Business Analysis and Optimization (3 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Tools and techniques to effectively design and advertise online. Measurement of results from marketing campaigns. Improve web user experience by optimising information architecture, navigation and website search engines. Management strategies in tracking and reporting of website activities and practical skills for successful web deployment will also be covered.

Terms: Winter 2017

Instructors: Mottaghi, Hoda (Winter)

Back to top