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Vue d'ensemble
Marketing : Students will examine the prevailing theories and methodologies in marketing strategy research, discuss their foundations, and explore their extensions for future research. After taking the course, students will be able to recognize state-of-the-art research in marketing strategy and formulate research proposals that contribute new knowledge to the area.
Terms: This course is not scheduled for the 2016-2017 academic year.
Instructors: There are no professors associated with this course for the 2016-2017 academic year.