Note: This is the 2018鈥�2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2018, Winter 2019, Summer 2019
Instructors: Etemad, Hamid; Kim, Hee Ryung; Dotzel, Thomas; Dellar, Mary (Fall) Lu, Yi; Han, DaHee; Dotzel, Thomas; Yang, Nathan; Royce, Charles; Sarigollu, Emine (Winter) Dellar, Mary; Cyrius, Fabienne (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
