³ÉÈËVRÊÓƵ

CPRL 532 Public Relations Event Management (3 credits)

important

Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

Terms: Fall 2019

Instructors: Lefebvre, Michel (Fall)

Back to top