Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Information Systems : Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms鈥� social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business performance.
Terms: Winter 2021
Instructors: Yoo, Chang (Winter)
