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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2020, Winter 2021, Summer 2021
Instructors: Etemad, Hamid; White, Anwar; Dor茅, Bruce; Soroka, Robert (Fall) Han, DaHee; Lu, Yi; Sarigollu, Emine; Soroka, Robert (Winter) Roy, Arani (Summer)
Restrictions: Open to U1, U2, U3 students.
