³ÉÈËVRÊÓƵ

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MGSC 670 Revenue Management (1.5 unités)

Nota : Ceci est la version 2020–2021 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .

Offered by: Gestion (Gestion)

Administered by: Études supérieures et recherch

Vue d'ensemble

Sciences de la gestion : This course will introduce students to revenue management (RM) practices in air transportation, hospitality (hotels, cruises, theme parks, casinos), car rental, media, broadcasting, natural-gas storage and transmission, electricity generation and transmission, and show business (concerts, theaters, sport events). Most applications are recent and made possible by the advances in technology, data and decision analytics. However, there are issues of legality and customer backlash for charging different prices for virtually the same product. The course will touch upon these issues as well. Topics covered include capacity allocation, network management, overbooking, markdown pricing, and customized pricing.

Terms: Hiver 2021

Instructors: Cohen, Maxime (Winter)

Back to top