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Overview

Information Systems : Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms’ social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business performance.

Terms: Winter 2022

Instructors: Yoo, Chang (Winter)

• Prerequisites: (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)