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MRKT 357 Marketing Planning 1 (3 credits)

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Note: This is the 2021鈥�2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

Terms: Winter 2022

Instructors: Delorme, Bruno (Winter)

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