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FMT4 014 Marketing Strategies (152-VSP-MC) (2 unités)

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Nota : Ceci est la version 2021–2022 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .

Offered by: Progr. gestion et tech. agr. (Agricultural & Environmental Sciences)

Vue d'ensemble

FMT4 : Objectives of this course are to cover introductory marketing, market structures as well as basic economic principles in order to better understand the different marketing strategies occurring in the agri-food sector. An introduction to microeconomics and market structures will develop toward the different marketing channels agricultural producers are exposed as well as value chain management.

Terms: Automne 2021

Instructors: Brault, Simon (Fall)

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