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RETL 631 Digital Media Marketing (3 unit茅s)

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Nota : Ceci est la version 2021鈥�2022 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .

Offered by: Gestion (Gestion)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

RETL : Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media campaigns and monitoring their performance.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

  • Restrictions: Open only to Master's students within the Desautels Faculty of Management

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