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CMR2 542 Marketing Principles and Applications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Terms: Fall 2022, Winter 2023

Instructors: Dellar, Mary; Letovsky, Steven (Fall) Letovsky, Steven (Winter)

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