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Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

RETL 611 360-Degree Customer Insight (3 unit茅s)

Offered by: Gestion (Gestion)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

RETL : Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.

Terms: Automne 2022

Instructors: Forget, Marie-Elyse (Fall)

  • Restriction: Open only to masters' students within the Desautels Faculty of Management.

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