Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
Le certificat d鈥櫭﹖udes sup茅rieures de 15 unit茅s en gestion des relations publiques et des communications est un programme offert en ligne qui pr茅sente le domaine des relations publiques 脿 ceux et celles qui souhaitent y travailler. Il traite des comp茅tences n茅cessaires pour conceptualiser et mettre en 艙uvre des actions de communication par l鈥檈ntremise de plateformes traditionnelles et num茅riques dans un cadre strat茅gique. Parmi les sujets abord茅s, mentionnons la th茅orie des relations publiques, la cr茅ation de contenu 茅crit et visuel, les communications internes et l鈥檃dh茅sion des membres du personnel, les relations avec les m茅dias et les influenceurs, les communications num茅riques et l鈥櫭﹖hique.
cours r茅quis (12 unit茅s)
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CPRL 630 Internal Communications and Employee Engagement (3 unit茅s)
Vue d'ensemble
Relations publiques : How organizations stay engaged with internal stakeholders including employees, management, board members and specific audiences such as patients, students. Overview on how to ensure effective internal communication; engaging employees as organizational ambassadors; organizational culture; communicating organizational values, priorities and initiatives through appropriate channels in alignment with the organization鈥檚 mission; mobilizing internal stakeholders; issues and change management; maximizing employee engagement; and communicating effectively with remote and hybrid workforces.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
cours compl茅mentaires (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CPRL 644 Integrated Digital
Communications (3 unit茅s)
Vue d'ensemble
Relations publiques : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
Ou tout autre cours de niveau 600 offert et approuv茅 par l'unit茅. Autorisation du d茅partement requise.
School of Continuing Studies—2022-2023 (last updated avr. 26, 2022) (disclaimer)
