Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
Le certificat d鈥櫭﹖udes sup茅rieures de 15 unit茅s en gestion strat茅gique des relations publiques et des communications est un programme offert en ligne ax茅 sur les comp茅tences n茅cessaires pour conceptualiser, d茅ployer et mesurer des efforts de communication strat茅giques, et pour 茅laborer des strat茅gies et donner des conseils 脿 cet 茅gard, dans divers contextes internes et externes conform茅ment aux codes et aux normes d鈥櫭﹖hique et professionnels. Ce programme s鈥檃dresse aux personnes travaillant dans le domaine qui souhaitent 茅toffer leur formation et aux personnes qui ont obtenu le certificat d鈥櫭﹖udes sup茅rieures en gestion des relations publiques et des communications. Il aborde les domaines de sp茅cialisation en relations publiques, notamment la communication d鈥檈ntreprise, les relations avec les m茅dias et les influenceurs, les strat茅gies de communication, de m锚me que les mesures et les analyses en relations publiques.
cours r茅quis (9 unit茅s)
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CPRL 636 Public Relations Measurement,
Data and Analytics
(3 unit茅s)
Vue d'ensemble
Relations publiques : How to use data, metrics, analytics and primary and secondary research in formulating, measuring and evaluating public relations strategies in each phase of the development process. Focus on formulating the measurement instruments needed to test effectiveness, and on interpreting and communicating the results thereof to management and other relevant stakeholders. The use of artificial intelligence (AI) in public relations such as in media monitoring, and how to collect, analyze and act on data of the attitudes and behaviours of key audiences.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
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CPRL 644 Integrated Digital
Communications (3 unit茅s)
Vue d'ensemble
Relations publiques : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
School of Continuing Studies—2022-2023 (last updated avr. 26, 2022) (disclaimer)
