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Program Requirements

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

Required Courses (24 credits)

• CPRL 535 Public Opinion and Public Policy (3 credits)

  Offered by: Global & Strategic Comm. (School of Continuing Studies)

  Overview

  Public Relations : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.

  Terms: This course is not scheduled for the 2023-2024 academic year.

  Instructors: There are no professors associated with this course for the 2023-2024 academic year.

  • Corequisite: CPRL 531

Complementary Courses (6 credits)

6 credits from:

• CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)

  Offered by: Technology & Innovation (School of Continuing Studies)

  Overview

  Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

  Terms: This course is not scheduled for the 2023-2024 academic year.

  Instructors: There are no professors associated with this course for the 2023-2024 academic year.

• CPRL 515 Fund-raising and Philanthropy (3 credits)

  Offered by: Global & Strategic Comm. (School of Continuing Studies)

  Overview

  Public Relations : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.

  Terms: This course is not scheduled for the 2023-2024 academic year.

  Instructors: There are no professors associated with this course for the 2023-2024 academic year.

• CPRL 532 Public Relations Event Management (3 credits)

  Offered by: Global & Strategic Comm. (School of Continuing Studies)

  Overview

  Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

  Terms: This course is not scheduled for the 2023-2024 academic year.

  Instructors: There are no professors associated with this course for the 2023-2024 academic year.