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Vue d'ensemble

Relations publiques : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.

Terms: Hiver 2024

Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

• Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620)