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CPRL 620 Content Creation for Public Relations (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Public Relations : Practice researching, conceptualizing, designing, and crafting visual, written and verbal messages and communication tools that align with organizational objectives for traditional, digital, social and emerging platforms for public relations purposes. Focus on skills needed to consistently express complex meaning through various channels for internal and external audiences and identifying the most appropriate channel for these audiences. Design and deliver in-person or virtual presentations.

Terms: Fall 2024, Winter 2025

Instructors: Andrews, Richard (Fall) Andrews, Richard (Winter)

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