Vue d'ensemble
Sciences de la gestion : This course will introduce students to revenue management (RM) practices in air transportation, hospitality (hotels, cruises, theme parks, casinos), car rental, media, broadcasting, natural-gas storage and transmission, electricity generation and transmission, and show business (concerts, theaters, sport events). Most applications are recent and made possible by the advances in technology, data and decision analytics. However, there are issues of legality and customer backlash for charging different prices for virtually the same product. The course will touch upon these issues as well. Topics covered include capacity allocation, network management, overbooking, markdown pricing, and customized pricing.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
