成人VR视频-led MiXR platform will connect Canada鈥檚 food and beverage sector
Thousands of restaurants and retailers across Canada sell food and beverages, and the logistics of getting these products where they need to be are complex. A new platform is using data to make it all more efficient.
Second language pedagogy project at UQO will draw on lessons from Ie-KnowledgeHub / Le projet de p茅dagogie des langues secondes 脿 l'UQO s'inspirera du Ie-KnowledgeHub
Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers from Universit茅 du Qu茅bec en Outaouais (UQO) on a $150,000 initiative that will develop bilingual digital teaching tools for university classrooms.
Desautels鈥� event highlights innovative research and recognizes scholars
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.聽
Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.
Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?
Today鈥檚 consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don鈥檛 always result in sales鈥攁nd can even take away from a company鈥檚 bottom line.
Is bigger better? How the scale effect influences green purchase intention: The case of washing machine
Authors: Chenxuan Hou and Emine Sarig枚ll眉
Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894
Abstract:
The Impact of Advertising Creative Strategy on Advertising Elasticity
Authors: Filippo Dall'Olio and Demetrios Vakratsas
Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022
Abstract:
Retailers can ease customer anxiety after the pandemic changed grocery shopping
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada.
Professor Dor茅 awarded 2021 NSERC Discovery Grant
Bruce P. Dor茅,聽Assistant Professor of Marketing聽awarded聽2021 NSERC Discovery Grant
Professor Dor茅 awarded 2021 SSHRC Insight Grant
Bruce P. Dor茅,聽Assistant Professor of Marketing,聽awarded聽2021 SSHRC Insight Grant
A multi-category demand model incorporating inter-product proximity
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
Abstract:
The Dual Impact of Product Line Length on Consumer Choice
Jalape帽o cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people鈥檚 appetites 鈥� and the chances are pretty good that everyone鈥檚 local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?
Celebrating excellence in teaching at Desautels
Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.
The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at 成人VR视频鈥檚 2021 Management Convocation ceremony for their excellence in teaching.
Congratulations to the following recipients of the 2021 teaching awards!
Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma
In episode 3 of聽The聽鈥楴ew Normal鈥� hosted by聽Dave Kaufman,聽Professor聽Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthie
Factors affecting customer satisfaction on online shopping holiday
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarig枚ll眉
Publication: Marketing Intelligence and Planning, Forthcoming Abstract:
On the Reference Point Effect of Reserve and Buy It Now prices
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, Forthcoming Abstract:
