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Strategic utilization of software patents to counteract rival penetration in the IT industry

´¡³Ü³Ù³ó´Ç°ù²õ:ÌýSunghun Chung, Kunsoo Han, Animesh Animesh and Alain Pinsonneault

Publication: Journal of Strategic Information Systems Volume 33, Issue 1, March 2024, 101820

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Professors Etzion, Animesh and Luederitz awarded SSHRC Partnership Development Grant

Dror Etzion, Animesh Animesh and Christopher Luederitz awarded SSHRC Partnership Development Grant

Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages

Authors: S. Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault

Publication: Information Systems Research, Volume 31, Issue 1, March 2020, Pages 258-285.

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The primary goal of this study is to investigate the financial returns to firms’ communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms’ communication actions on social media: posts and responses to customer messages. Furthermore, we classify a firm’s responses to customer messages based on the valence of customer messages—positive versus negative—and examine the effects of volume as well as timeliness of the two types of a firm’s responses to customer messages on firm performance. Using a sample of 63 South Korean firms across industries over a three-year period (5,566 firm-week observations), we find that the volume and timeliness of a firm’s responses to negative customer messages, which are associated with an increase in customer satisfaction, have a significant positive impact on the firm’s market performance measured by abnormal returns and Tobin’s q. Interestingly, the results suggest that a firm’s posts and its responses to positive customer messages are not significantly associated with firm performance. Furthermore, we find that a firm’s posts and its responses to negative customer messages exhibit complementarities in contributing to firm performance. Our results are robust to various alternative specifications, econometric concerns, and Facebook’s policy changes, such as EdgeRank and Promoted Post. Our findings underscore the business value of firms’ actions on social media and provide unique and important implications for theory and practice regarding the appropriate ways to use social media for building and managing customer relationships.

Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty

Authors: S. Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault

Publication: Information Systems Research, Volume 30, Issue 3, September 2019, Pages 1073-1097.

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Although software patents have been growing steadily since 1996, when the restrictions on the patentability of software were eliminated, their value and impacts on the firm’s profits remain unclear and ambiguous. Drawing on the real options theory and the literature on exploration and exploitation, we develop a novel theoretical framework to assess the value of software patents. Moreover, we examine the impact of contextual factors related to the nature of innovation underlying firms’ patent portfolios (exploitative versus explorative) and the environmental uncertainty (competitiveness and dynamism) on the value of software patents. Specifically, we examine the interaction effect of a firm’s software patent stock and its innovation orientation on firm value in markets exhibiting different levels of environmental uncertainty. Based on a large-panel data set consisting of 602 U.S. firms, our results indicate that a software patent portfolio having higher levels of explorative orientation is associated with a higher firm value (as measured by Tobin’s q) in environments exhibiting low dynamism and high competitiveness. By contrast, a software patent portfolio with higher levels of exploitative orientation is associated with a higher firm value in environments with high dynamism and low competitiveness. We discuss the implications for research and practice.

Competitive impacts of IT innovation: An empirical analysis of software patents in the IT industry

´¡³Ü³Ù³ó´Ç°ù²õ:ÌýChung, S., Han, K., Animesh, A., Pinsonneault, A. 

Publication:2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015

Professor Animesh appointed Associate Editor of Information Systems Research Journal

Professor Animesh has been appointed Associate Editor of Information Systems Research (ISR) Journal. ISR is a leading peer-reviewed, international journal focusing on theory, research, and intellectual development for information systems in organizations, institutions, the economy, and society. It is dedicated to furthering knowledge in the application of information technologies to human organizations and their management and, more broadly, to improving economic and social welfare.

Firms’ Social Media Efforts, Consumer Behavior, and Firm Performance

´¡³Ü³Ù³ó´Ç°ù²õ:ÌýSunghun Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault 

ICIS 2014 Proceedings, December 15, 2014.

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Free vs. For a Fee: The Impact of Information Pricing Strategy on the Pattern and Effectiveness of Word-of-Mouth via Social Media Completed Research Paper

Authors: Oh, Hyelim; Animesh, Animesh; Pinsonneault, Alain

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Using real options to investigate the market value of virtual world businesses

Authors: Yang, SungByung; Lim, JeeHae; Oh, Wonseok; Animesh, Animesh; Pinsonneault, Alain

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