Vue d'ensemble
Marketing : Research approaches focusing on the behaviour of the consumer in the market place. Intended to sensitize the students to human behaviour in general so they may carry their understanding of basic processes over to the more specific area of the consumer.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2015-2016.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2015-2016.
Students must register for both MRKT 657D1 and MRKT 657D2
No credit will be given for this course unless both MRKT 657D1 and MRKT 657D2 are successfully completed in consecutive terms
MRKT 657D1 and MRKT 657D2 together are equivalent to MRKT 657